Spiderman 2013 spring new orders

In recent years, with the whole

With the escalating competition in the industry, new brands of children have sprung up in the industry, and the competition among brands has gradually become the direct battle of the terminal battlefield.

At the same time, the phenomenon of product homogenization and competition are becoming more and more intense, which makes the industry's speed of shuffling speeding up.

Faced with this situation, Spiderman brand has rapidly upgraded and optimized its brand development strategy. With outstanding marketing capabilities and teamwork capabilities, it has stood out in the homogenization of products and has successfully opened up a distinctive brand development path. It has gradually established the competitive advantage of Spiderman children's shoes in the children's products market, gained recognition from industry and market, and pushed the brand to a whole new height.

On the press conference, Hou made a detailed introduction to the strategic development of Spiderman brand in 2013: in the aspect of product development and design, Spiderman will be in the original place in 2013.

、休閑鞋、板鞋等優(yōu)勢(shì)系列基礎(chǔ)上，全新研發(fā)生產(chǎn)兒童皮鞋和兒童布鞋兩大品類，這不僅是總部對(duì)于差異化市場(chǎng)需求的有力調(diào)整，更是對(duì)整個(gè)蜘蛛俠產(chǎn)品系列的結(jié)構(gòu)優(yōu)化，進(jìn)一步增強(qiáng)了品牌在各區(qū)域的競(jìng)爭(zhēng)力;在終端形象整合方面，總部將加大對(duì)于各區(qū)域終端的扶持力度，在保證全國(guó)各區(qū)域終端市場(chǎng)統(tǒng)一、規(guī)范的品牌終端形象的同時(shí)，我們將著力于圍繞以消費(fèi)者體驗(yàn)和消費(fèi)為中心的賣場(chǎng)設(shè)計(jì)理念，以人性化、生動(dòng)化的空間布局，在賣場(chǎng)設(shè)計(jì)、裝修格調(diào)、商品陳列、平面形象、銷售服務(wù)等多方面進(jìn)行全面升級(jí)，為更強(qiáng)勢(shì)的終端銷售提供最具競(jìng)爭(zhēng)力的平臺(tái);在品牌咨詢、管理和整合推廣上，蜘蛛俠將與天元品牌策劃有限公司進(jìn)行戰(zhàn)略合作，天元品牌策劃作為業(yè)界著名的品牌管理公司，將為蜘蛛俠今后的品牌發(fā)展進(jìn)行更加專業(yè)化、系統(tǒng)化的品牌建設(shè)和管理;在品牌成長(zhǎng)上，

In 2012, the Spiderman brand won the honor of "the top 15 children's shoes brand in China". At present, it is participating in the "China's top five hundred quality" and "China top ten children's shoes brand". We believe that Spiderman can bring us more gratifying results. This shows that after years of development, the Spiderman brand has been highly recognized by industry, market and consumers.

"In the face of the current development of the whole children's shoes market, we must be more soberly aware of the opportunities and challenges of the entire industry market. We must know more about the strategic step ahead of others, and we must create more development conditions for our business partners. We must work together to face challenges together."

Hou finally summed up with four "must", and won the enthusiastic applause from the whole field.

The theme of this conference is "moving forward", showing the common aspiration of company headquarters, Spiderman operation team and all business partners.

The development initiatives of new headquarters supporting policies, the development and production of new products, the comprehensive upgrading of terminal images, the promotion of advertising efforts, and the deep cooperation with famous brand management companies have announced to the market that the brand will integrate resources at all levels in 2013, and move forward together to achieve a new leap forward.

This conference indicates that the horn of Spiderman's march in 2013 has been sounded. We have reason to believe that under the care of the leadership of the headquarters, under the joint efforts of the operation team of Spiderman and the business partners all over the country, the Spiderman will be more brilliant tomorrow.