Midsummer, Intertextile Shanghai

At the exhibition, Mr. Ibrahim BURKAY, chairman of the board of directors of Uludag Textile Exporters Association, accepted the exclusive interview with this newspaper.

As a leader of the Turkey exhibition group and a high-level personage of Turkey textile foreign trade promotion agency, on the one hand, he is very willing to introduce the Turkey home textile industry to the Chinese industry. On the other hand, the reporter is also very happy to have the opportunity to discuss with him the trend and change of the development of the exchange industry.

When talking about the future development potential of the Chinese market, Mr. BURKAY will be particularly slow to say, "we attach great importance to the Chinese market, which is very important to the home textile industry in Turkey."

The great temptation of China's domestic demand growth

In 20 years, the world has changed too much.

The explosive growth of demand for high-end products in China has exceeded many people's psychological expectations.

"20 years ago, direct investment abroad came from developed countries to the developing countries in a single way. Now, booming emerging markets are also looking for investment opportunities in developed countries.

In the past, the products exported from developing countries to developed countries were low cost commodities, and now these developing countries themselves have grown into high-end consumer markets.

Developing countries are no longer passive participants in the global competition. They have become more and more active participants.

In some important activities in the global home textile business, whether in Istanbul, Moscow or Shanghai, participants are from all over the world, and market competitors from emerging countries are playing an increasingly important role.

Mr. BURKAY sighed.

With the rapid growth of the economy and the growing population, China's domestic demand market will undoubtedly continue to maintain a relatively high growth, and also has strong demand potential for high-end products, and this huge potential is becoming an irresistible attraction for investors.

Mr. BURKAY said that taking the hotel industry closely related to the home textile industry as an example, a world-renowned Hotel Group has announced that it plans to build more than 100 hotels in the mainland in the next four years.

This fast expanding market strategy contrasts sharply with the development of the 17 hotels in the Far East over the past 25 years.

As a result, the newly built 100 hotels will have a huge demand for high-end hand-made carpets, decorative fabrics, curtains, bathroom articles and other home textile products.

Turkey home textile industry has a wide range of products, from all kinds of decorative fabrics, curtains.

Lace, window screens, tablecloths, sand releases, carpets, towels, bathrobes, sheets and bedspreads can provide a one-stop shopping for customers and buyers in the high-end market.

Three magic weapons of home textiles in Turkey

The global economy continues to slump, and the weakening of high-end consumer demand in Europe and America has, to a certain extent, strengthened the pace of Turkey enterprises entering the Asia Pacific region.

At the current home textile exhibition, Turkey, with its lineup of 54 exhibitors, occupied nearly half of the W1 Pavilion and became the largest and most notable overseas exhibition group.

"High added value, unique design and brand is the three magic weapon for Turkey home textiles to maintain sustained growth.

The Intertextile home textile exhibition in Shanghai is an important platform for us to expand the Chinese market.

Last year, there were 41 enterprises in Turkey to participate in the exhibition, and a lot of new enterprises participated this year.

The potential of China's high-end consumer market has enabled us to share this growth.

Shanghai is located in the commercial center of the Asia Pacific region, such as the mainland, Japan, Korea and Taiwan, China. In the past two years, through the Shanghai home textile exhibition, many Turkey enterprises have found agents in the Chinese market, and their relationship with agents and customers has become more and more close. The company's business has been steadily improving, which is why more and more Turkey home textile enterprises come to China.

Mr. BURKAY said.

Export highlights in the economic crisis

The geographical advantages of Europe and Asia, the unique industrial advantages and cultural connotations of the textile industry, strong original design ability and perfect production capacity make Turkey home textile industry maintain steady development in 2010 and 2011, the most serious economic crisis in the world.

According to statistics from the uruda Textile Exporters Association, as one of the world's three largest exporters of household and commercial textiles, Turkey's indoor textile exports in 2011 amounted to about US $3 billion, with an average annual growth rate of 24%, which is higher than the national average growth level.

Echoing this, over the past few years, Turkey's exports to China's home textiles have also increased significantly.

In 2007, China ranked only 73 in Turkey's home textile exporting countries, and in 2011 it has risen to eighteenth.

Even in 2010 and 2011, the most severe economic crisis in the world, Turkey's exports to China's home textiles also increased unprecedentedly. In 2010, exports to China's home textile products amounted to 20 million US dollars and 2010 reached US $29 million.

Mr. BURKAY said: "China's consumer market is maturing, and the demand for complex design products is also increasing.

In the future, apart from stabilizing traditional markets such as Germany, the United States and Russia, we should also vigorously develop new markets such as China, Brazil and Japan.

For the Turkey home textile industry, we should not only strive to divide the cake into the market, but also learn to do so.

In the process of growth, China and China seek win-win cooperation.