along with

With the continuous differentiation and evolution of the market, there are various forms of fashion show at present, and each exhibition has different characteristics and characteristics.

In developed countries, the boundaries of different exhibitions are clearly divided. Due to the limits of the economic environment and the level of the exhibition industry, there is often no clear division in China.

The most important feature of this exhibition is investment promotion and product sales. Its main feature is to gather apparel retailers, suppliers, producers, consumers and journalists to understand the information of a large number of clothing and related products.

Only in this way can we find business opportunities in the shortest time and the smallest space for their respective commercial interests, and the result is to do the biggest business with the least cost.

The fashion show includes all kinds of clothing fairs, trade fairs, fairs and fairs.

According to the trade pattern, the commercial fashion show can be divided into the clothing retail exhibition and the clothing trade fair.

The clothing retail exhibition is an enterprise that sells clothing and related products directly to consumers in the form of physical objects at the exhibition. For consumers, there is no restriction on the quantity and variety of clothing purchased.

Such exhibitions are usually Clothing promotion or sale and special clothing fairs. In sales, there will often be a craze for hot selling. It is necessary for exhibitors to prepare enough goods so as not to miss the opportunity.

The clothing trade fair means that clothing enterprises display their garments in various effective forms at the exhibition, for agents, wholesalers, retailers and other intermediaries to choose and order, and have certain requirements in terms of purchase quantity, variety, payment method, return and so on. Generally, the buyers and sellers will make an agreement in the form of contract.

For example, the clothing and yarn fabrics exhibition, which is the most common clothing trade exhibition, is the latest material, organization, color and performance of the fabric, accessories.

Materials are the basic elements of clothing products. The new season's clothing should be based on the latest.

Design and production, so the popular information released by the yarn fabric exhibition is 12-15 months before the listing of new clothes, and its target is garment production enterprises and designers.

For example, the international clothing exposition held annually in Shanghai, during which the international accessories yarn exhibition has great appeal and influence in the clothing industry, attracting large numbers of accessories suppliers at home and abroad every year. At the same time, garment manufacturers across the country will come to see the latest information and development trend of the accessories, and pick and buy raw materials for the new season's clothing.

In short, the main purpose of a commercial exhibition is to get orders, sell products, and finally win profits.