The latest data show that Quanzhou There are about 51 thousand registered trademarks in the city, accounting for 1.6% of the whole country. Among them, 31 well-known trademarks have been identified by SAIC, ranking the first in the country's prefecture level cities, and 446 famous trademarks in the province, accounting for 38.95%% of the province, ranking first in Fujian province. The brand's leading and leading role in Quanzhou's economic development is becoming increasingly prominent. According to statistics, the famous trademark companies in the city account for about 1%% of the total number of enterprises, and the economic benefits created are close to 20%%.

　　 Being a good publicist strives to enhance brand awareness

In recent years, the municipal government has repeatedly advocated the policy of creating warm policies and enterprises. Brand awareness In the wake of this awakening, our city has constantly intensified its publicity efforts in brand building, opened up columns through various media such as newspapers, television stations, websites and so on, and built a unified propaganda platform to enhance the brand awareness of the whole society; organized a large event such as "China Trademark Festival", "enhancing the awareness of entrepreneurs' trademark registration (China)", "trademark brand strategy (Fujian) business leaders summit" and "Quanzhou enterprise trademark international registration special lecture" and so on. The Quanzhou trademark museum was set up to actively build a platform for Quanzhou enterprises to strengthen communication and communication with the outside world, and strive to create a favorable policy environment, legal environment and public opinion environment.

　　 Be a good leader and push forward brand development

　　為推動(dòng)品牌持續(xù)健康發(fā)展，工商部門制定了“服務(wù)品牌經(jīng)濟(jì)加強(qiáng)商標(biāo)保護(hù)”十項(xiàng)制度，深化商標(biāo)行政指導(dǎo)服務(wù)工作，全面推行、完善“商標(biāo)注冊(cè)建議書”、“商標(biāo)策略提示書”、“商標(biāo)法律告知書”等行政指導(dǎo)機(jī)制，從商標(biāo)使用、注冊(cè)、管理、保護(hù)等環(huán)節(jié)加強(qiáng)對(duì)企業(yè)品牌建設(shè)的指導(dǎo)和服務(wù)：指導(dǎo)創(chuàng)業(yè)型企業(yè)及時(shí)注冊(cè)商標(biāo)，走自主創(chuàng)牌之路;指導(dǎo)擴(kuò)張型企業(yè)對(duì)準(zhǔn)備進(jìn)入的行業(yè)提前注冊(cè)商標(biāo);指導(dǎo)出口型企業(yè)及時(shí)到境外注冊(cè)商標(biāo)，努力做到商品出口商標(biāo)先行，保護(hù)和擴(kuò)大出口市場(chǎng);指導(dǎo)規(guī)模大、發(fā)展好的企業(yè)先行注冊(cè)、儲(chǔ)備商標(biāo);指導(dǎo)有一定知名度的企業(yè)注冊(cè)防御商標(biāo)、聯(lián)合商標(biāo)，合理擴(kuò)大商標(biāo)注冊(cè)類別，擴(kuò)大保護(hù)范圍;指導(dǎo)地方龍頭企業(yè)、納稅大戶申報(bào)馳著名商標(biāo)，運(yùn)用商標(biāo)品牌挖掘品牌內(nèi)在價(jià)值，提升核心競(jìng)爭(zhēng)力;指導(dǎo)地方特色農(nóng)副產(chǎn)品注冊(cè)地理標(biāo)志商標(biāo)，做到“培育 A trademark promotes an industry and rich people. Take "Anxi Tieguanyin" as an example, as the first well-known trademark in the trademark of the national agricultural product geographical indications, its standardized use has promoted the development of the tea industry in Anxi and the increase of farmers' income. At present, the per capita net income of farmers in the county is 5781 yuan / year, an increase of 2355 yuan in 2000 compared with that before the registration of geographical indications.

　　 Being a good protector and actively safeguarding brand equity

Brand building is inseparable from brand protection. Over the years, our city has always been committed to strengthening the protection of exclusive rights for registered trademarks. In order to improve the ability of quick response and timely handling trademark infringement and counterfeiting cases, we should actively expand and improve the regulatory network, adjust and optimize the law enforcement mode, and comprehensively strengthen the construction of the "first tier two nets" trademark law enforcement network. The "first line" is the "12315" consumer complaint reporting hotline. The "two nets" is the trademark infringement investigation network constituted by the "+13 inspection teams of 89 industrial and commercial enterprises", and the infringement complaint reporting network consisting of "135 red shield rights station +823 red shield rights protection liaison". At the same time, we should make full use of the protection network built by the "six provinces and one city in East China's trademark management cooperation" and "Pan Pearl River Delta regional industrial and commercial administration's regional economic cooperation and development opinions" to comprehensively strengthen the protection of registered trademarks of well-known, famous and famous trademark enterprises outside the province.

In order to create joint efforts in brand protection, the Municipal Industry and Commerce Bureau has also actively worked with customs, public security, procuratorial and court departments in the field of trademark supervision to establish joint working meetings, briefing and transfer of cases. We should establish and improve the mechanism of joint efforts to combat counterfeiting and safeguarding rights and cooperation, and implement "24 hours' holiday promises" for Chi Chi, well-known trademark companies. In recent years, the Jinjiang Municipal Industry and Commerce Bureau has joined hands with famous enterprises to fight for fake rights, and has successively worked for Philharmonic, Xi long, etc. Anta Procter & Gamble and other more than 30 domestic and foreign enterprises to recover the economic losses of nearly 30 million yuan.