Surprisingly, the shopkeeper is a 48 year old woman.

It took nearly half an hour to go down the first floor of the big city of Shanghai before finding the special clothing store.

The store doesn't seem to be big enough. Because of the new opening, there are not many visitors at the entrance.

Occasionally, two girls dressed in fashionable clothes walked by the side of the shop: "Wow, too personality!"

"Just look around."

Just entering the shop, a more than 40 year old middle-aged lady quickly greeted her with laughter.

In an instant, everyone opened his mouth in astonishment.

Middle aged lady surnamed Xia, 48 years old.

She smiled awkwardly and explained to everyone that the shopkeeper was her son. He was too busy in recent days to come and help him.

Xia's son is 23 years old. After graduating from University, she opened this women's clothing store under the influence of her friends.

Asked about the advertising language, Miss Xia could not help laughing.

"No lovelorn, and a good relationship with my girlfriend.

He worried that there would be no customers in the new store, and he came up with this idea.

For Ms. Xia, the question of "lovelorn" has been consulted by many customers during the past few days.

"This advertisement really played a lot of role. Many customers came into the shop to buy clothes because they saw this sentence."

On the Internet, in addition to the guessing voice of whether the shopkeeper is really lovelorn, many people directly evaluated this hype propaganda mode.

"The boss has many ways."

"I thought it was so. It was just a means, good idea."

"The boss is so talented that he can give vent to his anger and promote sales."

There is also a netizen, "little mouse" in the message, particularly strong in this way of doing business: "this is good, more people like this, the world is happy, why do business so serious?"