With the change of internal and external factors in the foreign trade environment, the export enterprises in the traditional industry are facing great challenges. At the 103rd Guangzhou Fair, enterprises have taken a positive response, and various measures have revolve around a common theme - innovation.

The footwear industry highlights Olympic elements. For the brand shoe enterprises, the function of the brand exhibition is strengthening, and with the further development of the brand internationalization strategy, the export orders of individual enterprises' independent brands have increased.

Reporters learned that many brands of footwear enterprises in the Canton Fair to play the banner of Olympic elements, "Olympic year" atmosphere in the Canton Fair to be fully demonstrated.

The impact of this year's Olympic Games will be obvious in China, but it is not so prominent in the world. This year, foreign sports shoes are hard to say.

Nevertheless, reporters in the Canton Fair brand exhibition area still see that many shoe companies play the banner of Olympic elements, highlight the "Beijing Olympic Games" in the booth decoration and publicity, trying to attract more foreign concerns.

According to the analysis, in the long run, procurement is not only the price factor of competition, but also the quality and service of competition.

"The result of this competition is the survival of the fittest, and finally the survival of large enterprises, promote the industry's shuffling, let the stronger stronger."

Analysis of the industry.

Leather products have made great efforts in environmental protection, and enterprises have applied ultrasonic technology, electronic technology, microwave and high pressure technology to the leather making process. Many enterprises have also realized chrome free tanning process, making leather products a real "green leather".

According to the exhibitors, with the increasing attention of consumers to green and health, leather products processed by traditional technology can no longer meet the needs of consumers. In order to realize the sustainable development of leather industry, domestic tanning enterprises are actively investing more in scientific research, making use of clean production technology and taking the road of ecological leather making.