Such brands as Gina Tricot, Lindex, Ten Points, Polarn O. Pyret, Bjrn Borg, Indiska, Indiska, Bjrn and so on, together represent the brilliant Swedish fashion, including the large chain store brand called "fast fashion": low price.

Children's wear, footwear, sportswear, underwear, seasonal street fashion and high-end men's wear.

During the visit, these brands took part in business negotiation activities, retail shop visits and special seminars.

A few days ago, the Shanghai commercial mall atrium jointly launched a unique multi brand fashion show in Sweden.

The project was launched by HabitSko&Mode, a Swedish fashion trade organization based in Stockholm. It is responsible for working with the Swedish Consulate General in Shanghai.

Eva Biolin, a Swedish Trade Minister, will come to Shanghai to support and promote this event, thereby highlighting the Swedish fashion industry's demeanor. EwaBjrling

"We must be at the forefront, so I am advocating the promotion of fashion enterprises' export to China's booming market."

Dr. PHY Lin said at a news conference held at the fashion week in Stockholm at the beginning of the year.

Over the past ten years, Swedish fashion and

Product exports increased significantly, reaching 10 billion Swedish kronor (US $1 billion 500 million) in 2010, an increase of 10% over 2009.

The current sales are mainly concentrated in the European market.

Swedish design aesthetics is characterized by simple style, functionality, emphasis on tailoring, style leisure, minimalism and neutrality.

Many brands also consider the sustainable development of their own product lines, emphasizing not only quality but also corporate social responsibility.

In addition, most successful Swedish brands are not too expensive, creating a rustic, fashionable and convenient fashion for the vast number of customers.

Since 2010, Swedish fashion has added color to the Shanghai fashion stage every year.

Five brands from Sweden, Ann-Sofie Back, Back, Odeur, Noir&Blanc, Gudrun Houlden (Gudrun Sjd n) and my Legion (ArmyofMe) have already been in Shanghai international.

Zhou Liang's appearance has improved people's awareness of Swedish fashion.

At present, there are more than 60 H&M stores in China, and the number continues to grow as H&M continues to expand rapidly in China.