Retro window display, misplaced staircase, and a model sitting on the ceiling will stop you when you pass through the new world.

This is known as "

Even if you don't look at the merchandise displayed in the shop, the creative interior design will make you feel amazing.

Founder

Graduated from Polimoda Firenze college in Fashion Management and luxury retail management.

During her journey around the world, she had her own unique views on fashion and art. She visited designers and creative artists in the fashion industry.

Now in the bustling new world, her Alter is like a fashion vane. The more than 30 brands in the store are popular designers from Paris, New York, Milan and London.

, jewelry, household products and many other commodities.

What is rare is that in Alter, you can smell the latest international fashion, and the famous ROBERTO CAVALLI, PREEN, CHARLOTTE OLYMPLA and other popular designer brands can be seen here.

Lady Gaga has taken a Vintage sunglasses, Marc Marmel unique pattern to do the old crackle leather bag series, and even the personal brand of Bei Sao Victoria Beckham can be seen in Alter.

Almost everyone who comes to the store will never forget their unique interior design style. The 1/3 space in the shop is all stairs, staircases, or on the ground, or on the ceiling or on the walls. It is like inviting customers into the elusive world and lost in many commercial products.

Alter means change, and it can also be interpreted into a variety of understanding levels, such as providing a more artistic, more self alternative to mainstream consumption; looking at oneself from a different perspective, changing oneself; an unconventional way of life, so that you can find yourself in a variety of colors and the personality you may never find in the change, then focus on it and make your life different from what it used to be.

This is the life recommended by Alter to the guests.

Speaking of the design here, we have to mention the Italy architect FrancescoGatti.

In his "Alter bump" interior design, he adopted a hybrid heterogeneous solution to grasp the essence of space, to find the essence of human and space, to define space, and not to conceal the use function of space.

The designer's inspiration comes from M. C. Escher, an artist in Holland who is good at depicting the illusion of different dimensional spaces, known as "puzzled pictures".

In his paintings, it is clear that the stairs leading to the two floor do not know why they return to the first floor, but the birds suddenly become fish in the constant change. This design idea is just in line with fashion, which is a creative act, revealing personal life philosophy and attitude, and using his unique way of expression, and this way of expression has N dimensional interpretation space.