The "movie fashion club" will open in Macao next year. This is the move of Shenzhen film fashion in March this year to invite Taiwan's Ady Ann to cooperate in shooting fashion blockbuster in Paris fashion week. Recently, the reporter walked into the Shenzhen film fashion headquarters, exploring the domestic front line. Luxury brand for women's wear Towards internationalization.

The first floor is an exhibition hall of five brands, including YINEN, song, song and so on, which is the latest fashion of the season, which is the pursuit of creative design in Shenzhen. There are five brands in fashion. As early as the 90s of last century, it launched its first brand of women's clothing brand, and gradually moved from OEM to industrialization and branding, thus achieving a great turning point from raw material processing to original design. Then, in order to meet the continuous market demand, the movie began to take the road of multi brand development. Poetry, grace, song and Olivia were among the most famous brands. The fashion not only rewrote the competition pattern of Chinese women's clothing with cultural creativity, but also made a rapid change from "manufacturing" to "creating".

In the process of becoming bigger and stronger and moving towards internationalization, it is undoubtedly the international team that is most worthy of rendering. "My office is like a United Nations, surrounded by a group of colleagues from Korea, Japan, Italy, France and other countries." Yin Bo, vice president of fashion group, deeply feels that as the company continues to move forward, the international atmosphere of the movie is becoming more and more strong. It is reported that at the headquarters of film fashion, there are a large number of foreign elite from Korea, Japan, Italy, France and other countries. Designer They have served the world's top luxury brands.

When many domestic clothing brands are busy with market segmentation and multi brand operation, the multi brand fashion blueprint pattern has been formally formed. At present, the fashion is aimed at the creation of more high-end creative culture. With the help of "advanced customization", through creative design, innovative manufacturing and creative service, the fashion group intends to "cut corners" into international luxury brands.

Speaking of garment customization, some domestic independence clothing By setting up a studio, designers have begun to expand the business in this area, while the domestic group companies to implement "advanced customization" are relatively few. The vision of fashion leaders is broader. They are not concerned about how much money they make. Instead, they want to stand at the summit of advanced customization and stand side by side with international luxury brands, and rewrite Chinese women's clothing with manufacturing and innovation. Yin Bo introduces that any brand's advanced customization is the sublimation of its designer's inspiration. Even in the four fashion week of New York, London, Paris and Milan, the advanced customization is also a major drama.

Advanced customization is complex: from fabric selection, manual forging, process handling, detail improvement until the final version is determined, advanced custom garment molding has a long history and complicated procedures, which is not only the crystallization of designer wisdom, but also the sublimation of brand design innovation. To this end, Nicola, a fashion designer specially born in Italy, joined the famous fashion designer, Del Verme, who has served famous international brands such as FEND, TRUSSARDI, MAX MARA and LANCETTI, and won the "Pret-a-Porter New Talents" competition in 1986. At present, this talented designer serves the fashion of the fashion, and takes on the senior costume customization of Olivia.