(1) location should be forward-looking.

Clothing store

Site selection is a long-term investment, which is related to the future of business development.

For an enterprise, the newly selected clothing store site should have certain commercial development potential and have competitive advantage in the area, so as to ensure that it will be profitable in a certain period of time.

However, the situation of the location of the network is changing all the time, traffic conditions are changing, competitors are peeping around, and the surrounding environment is changing and developing. If there are changes in municipal planning, there will be a lot of problems in the busy areas.

And when the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment. Only the location of the clothing store is difficult to change once it is determined.

This requires us to have a forward-looking position, not only to study the present situation, but also to know more about the future development of the area and possible variables so as to correctly predict the future.

(two) there should be a large target customer group around the store site.

A good location shop can not be separated from a steady number of consumer groups. This is an important condition to ensure that its business reaches a certain scale.

Many clothing shops are located in areas with large population density and a certain purchasing power. One of the important reasons is to ensure their sustained and vigorous vitality.

For any clothing shop, its target customers can change at any time.

Municipal planning, changes in consumption habits and so on can cause customer groups to increase or decrease.

Obviously, businessmen are aiming at the future.

When measuring the group, we must take into account the changes of these external environments. We should understand the income, population structure, occupation distribution and consumption characteristics of the residents in the central circle, the secondary circle and the marginal circle within the scope of their business circle.

Only in this way can we have a more accurate understanding of the quantity and quality of customers, and provide a reliable reference for the choice of store locations.

(three) clothing shops should be close to the road of entry and exit.

A good shop location will be close to the smooth road, because the smooth traffic will not only affect the safety of goods, but also affect the delivery time and pportation cost of goods.

Only in the convenient place to set up clothing shops, can we provide convenience to consumers and attract more customers.

Generally speaking, the streets concerned with clothing shops should be as convenient as possible and have wide roads, preferably with stations and large parking lots near the clothing shops.

Clothing shops located near the intersection of several stations often attract large numbers of customers to shop.

And there is a large parking lot in front of the clothing store, which can accommodate long distance customers and expand their business circle, especially for large comprehensive supermarkets or warehousing stores.

Therefore, businesses must investigate the traffic conditions in and around the city.

The traffic network of business district is analyzed.

Special attention should be paid to the influence of urban planning such as street development, road widening, subway, light rail, high speed, elevated highway construction and regional development planning on customer groups of clothing shops.

Enterprises must catch and grasp the development trend in this area in a timely and accurate manner.