As one of the most important economic and trade activities in Ningbo, Zhejiang, Ningbo International clothing and Accessories Fair It plays an important role in the service industry, upgrading the industry and promoting the cooperation between the international and domestic garment industry.

according to Ningbo City Zhou Xueming, deputy director of the Commission on economic and information technology, said that compared with the first international clothing and accessories fair, the textile and garment industry in Ningbo has changed greatly in spite of the massive economy, the proportion of output value, the competitiveness level, the perfection of industrial chain and the categories of products. Ningbo's textile and garment industry has reached the international level in general.

In 2011, the scale of the city was above Textile and clothing There are 933 manufacturing enterprises. The total industrial output value is 123 billion 823 million yuan, the sales value is 118 billion 438 million yuan, and the assets scale is 113 billion 656 million yuan, up 19.62%, 19.42% and 13.86% respectively. Among all the gate categories, Ningbo clothing, knitting and home textiles are the most concentrated, largest, most influential and influential industries in the country.

Suits and suits made in Ningbo account for more than 40% of Zhejiang's total, and the overall occupancy rate of shirts exceeds 1/4 of the whole country. Nowadays, Ningbo garments already own 26 well-known trademarks and 20 famous Chinese brands. Among the top 100 clothing manufacturers in China, Ningbo has over 10. Zhou Xueming believes that this is closely related to the perseverance of the Expo and the creation of innovative service platform for textile and clothing.

It is understood that the Ningbo fair was founded in 1997, once a year. Relying on the strong foundation of garment industry in Ningbo, the exhibition has been developing and growing for 16 years, and has won the honor of "ten famous brand exhibitions" in China through the UFI certification of the International Exhibition Industry Association. It has brought together various resource elements and innovation elements of the textile and garment industry in the Yangtze River Delta region, and has become an important fashion professional event in East China.

This year, the Ningbo Clothing Fair takes the theme of "creative Ningbo neon East" as the theme. Through the exhibition of clothing and costumes and economic and trade activities, efforts will be made to build the apparel industry market expansion, economic and trade cooperation. Brand cultivation The fashion publishing and information exchange platform will promote the transformation and upgrading of the garment industry and enhance the comprehensive strength and international competitiveness of the industry. This year, the Expo will hold 19 activities, including fashion show, fashion publishing, docking procurement negotiations.

Zhou Xueming said that this year's Ningbo Clothing Fair focuses on the two sides of the "smile curve" of the transformation and upgrading of the garment industry, that is, marketing and creative design.

On the one hand, in order to help enterprises expand the market, the fair will continue to promote the fourth national clothing dealers conference, the fourth transnational professional buyer procurement order meeting, the second "E+ Wardrobe", China apparel industry informatization and e-commerce summit and other activities. It will help enterprises enhance the share of two international and domestic markets through the integration of traditional channels and new channel of e-commerce.

On the other hand, in the field of creative design, the Expo will combine static display with dynamic show, organize the static display of fashion fabric trends and fashion show of the 2012 brand fashion, providing fashion stage for exhibitors.