In an urban animation company, Ouyang Jing, the young planning manager, is looking at some animated cartoons from South Korea for inspiration.

Her mission is to design a series of stories for a cartoon hero called stupid mouse, which will be impressive after the launch of animated cartoon.

Compared with 13 minutes before each episode and a relatively complete story, the animated cartoon they produced was only 3 minutes per episode, and there was no verbal dialogue, only body movements.

The company

Su Jing, a consultant, said that similar to micro films, only 3 minutes of animated cartoons are called micro animations.

In South Korea, enterprises have been popular with micro animation for marketing, but in Quanzhou, enterprises in China are the first to eat crabs.

She believes that micro animation marketing will create a new era of marketing practices.

Enterprises always invest in brand marketing.

More than 10 years ago, Quanzhou shoes and clothing enterprises invested in advertising on CCTV's sports channel, so that the five sets of the Central Committee even had the "Quanzhou channel". Since then, food companies have hired celebrities as spokesmen, and the price of frequent endorsements has frequently appeared. In the first two years, Quanzhou enterprises saw anime marketing, and cartoon characters were flying everywhere.

Despite the huge investment, it has proved that Quanzhou enterprises are the first to create brand.

Compared with animation marketing,

We believe that micro animation marketing has several advantages.

First of all, the investment is relatively small, compared with the animation and marketing tens of millions of yuan investment, micro animation marketing can be launched as long as a million yuan.

For many growing enterprises, such investment will not be a great burden on the development of the company.

Secondly, because the time is short, the story is more concise and can show the most conflicting parts. Some of them are similar to the "four character comics", which is more impressive.

Third, freedom of communication is more liberal.

Three minutes of animation can be spread on more vectors.

Fourth, the scope of communication is wider.

Short films without language can obviously surpass national boundaries.

Although micro animation marketing seems to have many advantages, marketing experts believe that marketing is a systematic project and requires a good combination of punches.

The content of micro animation is good, but if it can be promoted by traditional media, it will rapidly enhance the reputation and popularity of enterprises, and quickly lead the audience's attention to micro animation.

Otherwise, in the face of massive information, "wine is also afraid of deep alley", good content is not necessarily able to let people know.