The most mature business in New York

For example, fashion shows are generally divided into the following ways.

The first is our usual fashion show, which has a larger venue. Several models perform dynamic cat show. There may be 30 to 60 sets of clothing at a time, and 40 sets are more common. If we can publish this kind of scale, it will be a more mature brand. The yardstick is how many stores there are, how much the annual sales geometry is, and what is more important is that it will grow steadily.

The expansion of brands needs more stage to be displayed, and this way is adopted.

To some extent, it can also serve as a sign of brand maturity.

The other is a small show, mostly in some workshops or bars, which is more relaxed and has 20-30 sets of clothes.

For example, some time ago, because the new hotel was not allowed to stay in Chinese tourists, the booming brand Zadig & Voltaire was adopted in the spring and summer of 2013.

This way also indicates this kind of expansion, but relatively cautious, brand holders' funds are not particularly abundant and not enough to open stores continuously.

Another is static display.

Generally speaking, the brand has already had some audiences, and they need to accept further market inspection by the media and buyers.

This is the brand Holmes & Yang of Tom Curise's ex-wife Katie Helms and stylist Jeanne Yang in New York fashion week in September.

As a Chinese, it may be hard to imagine that such a famous star actually adopted this "stingy" form in New York fashion week's debut.

Yes, that's the commercial principle.

Although Holmes & Yang is not a start-up brand, there are stores, but in New York fashion week performance, if you start a big show, it will be more difficult to turn around again, because it is not a brand with history and can be forgiven as a "occasional mistake".

Now the sun is shining.

Vitoria Beckham's New York fashion week is more cautious, about 10 sets of clothes, the simplest Showroom display, and Holmes & Yang has a good venue.

New York Times also interviewed Vitoria Beckham before this year's fashion week. Vitoria's answer to should also prove this. New York is the best place to start business. A brand that wants to succeed in business must start from a solid foundation.

Looking back at China's fashion week, including the Shanghai fashion week, we basically can't see such a clear logic.

All kinds of designer brands known as independent designers and advanced custom designers are coming to the market. We may not see them in the second quarter.

If pplanted to a foreign country, for a brand is absolutely big news, the first doubt is whether the brand has encountered economic problems and can not go on.

From static shows to dynamic shows, and then to quarterly coherence is a designer.

The basic military rules for business success.

Many designers who we see and know do not seem to have considered this. We have written articles to see fashion week in China. There are few designer brands that can be released for 10 consecutive seasons.