Zheng Wei, manager of market development department, Ningbo Yinzhou fast Marketing Co. Ltd., has been busy for two days. This year is the first time that the company has participated in the Ningbo International Fashion Festival with its own brand "SOSHOP".

Zheng Wei and his team are working in an orderly way.

The sixteenth Ningbo began in October 25th.

At the sixteenth Ningbo international clothing and accessories fair, there are many other garment enterprises such as SOSHOP, which are exhibiting their own brands for the first time. The increase of their own brands is also a major feature and highlight of this festival.

Design and brand culture are productive forces.

Dong Lingzhu, deputy general manager of Ningbo AIT enterprise, said: "our company practices" walking on two legs ", on the one hand is garment processing export, and has created a women's clothing brand" Mudoliy ".

Our company has always insisted on the independent design and research and development of clothing, including the products processed by our company to the Middle East, all of which are designed by our company and then determined by the customers. This is our characteristic.

The design ability is strong, can provide the foundation for the self created brand, the brand marketing and the design innovation, the two are mutually complementary.

However, the clothing industry is mostly labor intensive. If we want to improve our capability of independent research and design, create our own brand and produce brand effect, we must pay a considerable price, including manpower, material resources and financial resources.

Ningbo Nobel clothing and Garment Co., Ltd. responsible person said that the company registered at the beginning of the brand, but more than 10 years of operation, the company is still apparel export agent based, the original registered brand only the industry know that the company has no more energy to promote the brand.

In view of this, in order to better serve the garment enterprises, the current service fair aims at "serving the industry and upgrading the industry", strengthening the brand and strengthening the dialogue between fashion and Industry Based on the industrial chain.

The integration of elements and resources should be coordinated to fill the short board of clothing at both ends of design and marketing.

It is understood that this year there are 387 enterprises from more than 50 countries and regions in the world including Korea, Finland, Germany, Italy and the United States, and 335 brands will participate in the sixteenth Ningbo international clothing and accessories fair.

Exhibitors include clothing, clothing, machinery, accessories, clothing, CAD and so on.

The Expo will end in October 28th. The address is Ningbo International Convention and Exhibition Center.

According to statistics, in 2011, there were more than 3000 garment enterprises in Ningbo, and the total output value of textile and garment enterprises above Designated Size reached 124 billion yuan, an increase of 3.3% over the same period last year.

Among them, there are 204 garment enterprises above Designated Size, with 1 billion 100 million garments output, ranking the first in garment production in Zhejiang.

Ningbo

Today, there are 20 famous Chinese brands and 26 well-known trademarks in China, ranking the forefront of the national textile and garment industry cluster.