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With the increasing number of online shoppers, online shopping platforms not only become an important channel for merchants to ship, but also gradually become fashionable vane.

To this end, the brand began to pfer new products to the line, in order to seize the market.

Brand names favor network starters

Not only did ASUS and other electronic products specially choose products for Internet users, but JACK&JONES, Levis, nine herdwang, Taiping bird, Metersbonwe, Semir, JEANSWEST, Bao Zun, YISHION, and seven wolves have also tried new products on the Internet.

And launch new products at the same time.

"The reason why the traditional brand starts the new product network is mainly about the consumption and pmission ability of the Internet consumers. The results of the network start are not achieved by traditional channels."

Wang Dongzhu, chairman of Quanzhou Electronic Commerce Association and chairman of Tao shoe net, said.

"Publishing new products through the Internet can also reduce the cost of marketing and promotion, that is, a larger market with less input.

The flat cost saved by the channel can also give better feedback to consumers, thereby promoting sales growth.

In addition, when goods reach consumers quickly, businesses can also directly get consumer demand information, so as to adjust the prediction of the prevailing wind direction and optimize production and inventory.

Lin Youqiang, general manager of Rui Technology Co., Ltd.

From price war to supply chain competition

Brand companies began to attach importance to the new product network starting right, and also an opportunity for electric business enterprises to turn from price war to value war.

"Take shoes and clothing brand as an example. At the beginning of the business channel, the new product will be given priority to the traditional channel, and some inventory will be sold through the electricity supplier channel.

This has also led to the low price of network products, and plunged into the mire of price war.

Wang Dongzhu said.

This has changed.

Enterprises are beginning to realize that e-commerce is not equal to clearing stock, and has begun to adjust the proportion of products, increasing the proportion of new products in the flagship store, and developing a network dedicated contribution.

"E-commerce will eventually return to value competition and supply chain competition."

Wang Dongzhu said, "to win more new products, the right to start the network and the exclusive source of goods are in order to gain the advantage of supply chain resources."

According to the analysis of the industry, with the promotion of the first generation of the Internet business, more brands will be able to guide more brand operators to add new products to the online shopping platform, and the branding can also get the first time for new products to get consumers' feedback and grasp the trend of demand so as to produce more marketable products.