"Remembering the brilliance of life and creating the beauty of a new life in the process of remembrance", this theme also reflects the brand pursuit of the camels in the western regions: creating a simple, capable, emotional and meaningful menswear brand. Next January, the western region camels will go out to the Berlin fashion week as a growing international brand. This time, in Beijing, more and more people will be honored to witness its style.

751 the first workshop, four red brick walls, steel bracing structure, cement board paved stage, 30 men's models and more than 40 sets of clothes are different from the ordinary show's tedious, with the cleanest lighting and simple industrial elements, "IN MY LIFE" Western camel 2013 spring and summer. Fashion Publishing This is the prelude to telling the western region's camel fashion, simplicity and practice.

The designer's THE BEATLES complex: let's pay tribute to the classics.

It is believed that THE BEATLES is the most successful band in history. Since 60s of last century, it has been spreading its influence on modern civilization, including clothing. Hui Wenlong, chief designer of the western region camel, talked about the inspiration of his design at this time. He did not hesitate to praise the THE BEATLES. He thought THE BEATLES gave him a dream about music in college. Now, a "IN MY LIFE" has inspired him a series of design inspiration. The positive and positive attitude towards life and persistent pursuit of ideal spiritual belief will reflect the simple and noble English style in fashion design. This is exactly what the post-80s designer paid tribute to THE BEATLES.

Sure enough, the smell of THE BEATLES began to spread throughout the field from the first model debut of the first model: every model was put on the stage with John, Lennon, the classic round glasses; the accompaniment could find the shadow from the classic tracks of THE BEATLES; the raw materials such as cotton, linen, silk, and other pure natural materials and the production technology of folds, printing, perforation and THE BEATLES rock element trousers were all used to interpret the distinctive new English style.

The whole show was displayed through two series and five sets of color costumes. The first series is intense. British Fashion 來表達(dá)積極向上的生活態(tài)度，無論是黑白灰色系所彰顯的紳士搖滾的風(fēng)格，還是靈感來自THE BEATLES最后一張專輯《The Abbey Road》的專輯封面的斑紋色系，豪放、濃郁的新英倫風(fēng)尚彰顯無遺;第二系列則體現(xiàn)了設(shè)計(jì)師新穎、獨(dú)特的設(shè)計(jì)思路，表達(dá)了執(zhí)著追求理想的精神信念，軍綠色系把THE BEATLES反戰(zhàn)情結(jié)彰顯的淋漓盡致，一個拿著槍的反戰(zhàn)熊貓LOGO令人印象深刻，玫紅色系不僅體現(xiàn)出一種對美好往事的追憶和對人生的思索，而且與“IN MY LIFE”的主題不謀而合，最后亮相的一組黑白灰色系顯得更具時尚感和流行感，與秀場開始時運(yùn)用了相同的色系似乎也在表達(dá)一種輪回和生命向前、再創(chuàng)新生的寓意。

It is worth noting that the shoes worn by this show model are all old Beijing handmade cloth shoes. The designer said that it originated from his Chinese complex. He not only loved the western rock and roll, but also advocated the traditional Chinese culture. He hoped to create a visual effect of Chinese and Western mix and match, and express the brand proposition of western regional camel fashion, simplicity, sentiment and connotations through strong contrast. {page_break}

　　 The quality of camels in western regions is king: forging a new life with a fashionable attitude.

From the "tea horse road" to the "Silk Road", the legendary Western camel, with great endurance and endless exploration, has formed a "walking bridge" between the eastern and Western civilizations. In the wide range of the sky, camels in the western region let the magic of the East and the richness of the west, the elegance of the ancient civilization and the bold and unrestrained display of the white people, create a new fashion that combines eastern and Western cultures.

Time flies, and time flies. Despite the rapid development of the times and the rapid development of science and technology, camels in western regions still insist on being the messenger of eastern and Western cultures in the space and time limit. The brand of "western region camel" is the blending of western fashion and Oriental implicaty in the blending and collision of this field, reproducing the intuitive charm of dress culture. In a stylish manner, we use a materialized way to expand the most solid and long memory of people's spiritual world.

The camels in the western region insist on forging a new life with a fashionable posture, so that every successful man will be calm when he goes through the storm and talks about old times. In a media interview, the chairman of the western region camel, Ke Xia Ming, said: "it is not cowardly to be willing to share yesterday's happiness but not to indulge in it and dare to face tomorrow's challenges. I believe this is the men's label for choosing camels in the western region, which is also an important fulcrum for the cultural connotation of the camel brand in the western region.

The western region camel divides the fashionable men into the different living conditions of work, life and leisure. Through the insight into their different roles, they need to show different connotations, create two series of subdivision products of fashion business and fashion leisure, and cover the needs of all fashionable men all day. I believe that in the near future, the camel will become a Chinese fashion. Men's wear The pronouncement of the western region camel is dedicated to "providing fashion dress for Chinese fashion men".