It is reported that the new products just listed will be on sale and promotion this year.

"Fierce competition in the market.

Reporters yesterday visited that although the weather has not yet turned cold, but a number of "fast fashion" brand has entered the "down jacket" discount season in advance, and some Internet brands are known as "cost price" to seize this winter down clothing market, light new product "autumn feather" directly from 299 yuan to 199 yuan.

Insiders say that regardless of the autumn clothing or winter clothing this year, the Internet brand with the advantages of cost and pricing power is lowering the selling price of "fast fashion".

Last year encountered "warm winter", resulting in down clothing sales fell below freezing point.

In recent two years, with the trial of a few brands, light down clothing has become the new favorite of winter clothing.

Reporters visited the market yesterday to find that Internet self owned brand, VCP, down traditional brands Bosideng and Jay Ling, "fast fashion" UNIQLO, Giordano and so on, have introduced lightweight autumn feather down this year, and the price war has intensified.

Last month, UNIQLO began warming up autumn down products with the concept of "warming up". Recently, the price of new products has been reduced, and the original price of 499 yuan has dropped to 399 yuan or even 299 yuan.

Internet fast fashion brand von sincere products will greatly reduce its lightweight feather down to 299 yuan this winter, to 199 yuan. In view of the phenomenon of new products going on sale, the industry said, "in the past, many brands were taking advantage of the new price increase, and the initiative price reduction like this was the first time in recent years.

The impact of online online brands on apparel brands has been fully detonated, and there is inevitably a confrontation between the two sides.

In addition, it has been pointed out that customers rely on Internet channels.

And the advantages of pricing power, while the traditional brand clothing businesses can pre heat products in advance and carry out price promotions, but after all, they should also consider a large number of store rents and labor costs.

Insiders remind consumers that when choosing a down garment in price war, we should carefully distinguish the weight and proportion of cashmere and fabric.

"The down and down down is usually about 60 grams, and the winter jacket down jacket has at least 120 grams of length and 150 grams of length." according to the introduction, the high price down clothing often has two layers of fabric, while the low price product may have only one layer.