The rich understanding and expectation of customers mainly come from the psychological activities in the process of purchase. This psychological activity is mainly composed of two main factors, namely, the individualized psychology in the purchase process and the psychology of conformity.

Individualized psychology refers to the psychology that customers want to choose and make purchase decisions according to their independent judgments when buying the clothes they need.

In the process of shopping, personalized psychological activities are mainly manifested in the exclusion of artificially compulsive marketing in stores, pursuit of differences with others, and the fact that clothes with less clothing display are the ones left for others.

In short, from the perspective of individualized psychology, customers first hope that the clothing variety of stores should be abundant.

The abundance can satisfy the customers' pleasure in choosing clothes.

Herd mentality is the psychology that customers can get reassurance by buying the same clothes as others in the process of buying. Therefore, during the shopping process, it is assumed that a large number of clothes on display must be a best seller. It is assumed that a large number of clothes on display must be of good quality and fresh clothes; if it is not good clothes, it is impossible to display so many clothes; if the clothes are really damaged, it is not just me.

In short, the herd mentality is to seek comfort and reassurance from shopping in every single product.

Through the above analysis of psychological activities in customer purchase, we can see that there are three levels of clothing richness that customers understand and feel in stores.

(1) there are many kinds of clothes.

Variety does not mean simply increasing the number of varieties.

In order to make the customers feel the rich variety of clothing, we can differentiate and classify the varieties according to their usage and usage without increasing the number of items.

(2) clothing items should be few.

In order to make customers feel rich in products, we should first shrink the upper and lower limits of price bands.

In addition, the price category should not be excessive.

If the price is too many, it is mainly used for quilts and underwear.

Most of them are made of colored cloth and cloth.

Fine denim is used as uniforms, sportswear fabrics and clothing clips.

Flower twill is used for women and children's clothing.

Big flower slanting can be used as quilt cover.

And the gap between each item is only 0.2 yuan or 0.5 yuan, which will bring great confusion to customers' selection.

Therefore, in a narrow price band, we can organize comparable price categories and items, and display the nearby items of clothing as objects of comparison so as to create rich results.

(3) a large quantity of single products

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A large number of clothing displays are not equal to the richness of clothing.

A large number of clothing display of single product is based on the careful analysis of price belt and price line, that is, the composition of clothing.

It is impossible for customers to feel rich in clothing if they are not displayed in a large number of garments.

The rich evaluation of customers' clothing is manifested by the combination of clothing classification, clothing composition, clothing and clothing display methods.

Among them, clothing composition, that is, the design of price belt and price line is the core issue.

Without a reasonable garment composition, the so-called rich clothing can not be mentioned.