Top designer in China Wang Peiyi in Mercedes Benz China International Fashion Week held the "cold YI" 2013 spring summer fashion release. Take this brand 7th anniversary, Alex Wang officially announced the opening of the brand name of the new designer, "Wang Peiyi". Recounting the source and emphasizing the self style is the ultimate significance of the new brand logo, and also provides space for the expansion of the brand's future multi line.

On the night of the conference, many star friends came to support, and nearly 500 guests witnessed the ultimate beauty of Wang Peiyi's new season fashion.

The theme of this season, "cold YI", is inspired by iceberg beauty. Advanced customization The noble and delicate gesture. The word YI not only comes from the designer's name, but also contains rich spiritual connotation. Its three meanings represent infinite imagination.

YI= Yi, this season's design is mainly used. George yarn Lace and other lightweight materials create an elegant and dreamy effect. YI= glittering, dazzling, and the SWAROVSKI elements used in the works add brilliance to the Chinese costumes. YI= Yi speaks of water like sexuality, just like the soft, romantic feminine elements in Wang Peiyi's works.

In addition to the designer's preference for simplicity and black and white color, this year, he added a high degree of saturation color, such as pure pink and lake blue, while expressing feminist style while highlighting the power and beauty of colourful beauty. The designer also made bold exploration of the material, and made use of the lace ornament cut from stainless steel to create the visual impact effect of the material mix and match.