I don't wear anything when I sleep, except for Chanel five.

Marilyn Monro, a sexy goddess, made Chanel five perfume a sexy code instantly.

The success of Chanel is largely due to its excellent storytelling skills, though it is well known all over the world.

There has been no relaxation of publicity.

Recently, Chanel invited Brand Pitt, a Hollywood fan, to speak on behalf of a film called "the first time - into Chanel" to show the brand's "first time".

Like a history book with visitors entering the brand, Chanel five has changed from a bottle of perfume to a treasure that changes human's perception of fragrance.

Style and history have always been the propaganda point of Chanel, which was founded in 1913.

Next year, it will be one hundred years old.

In the new era, China's clothing industry has entered a new trading environment, with more channels and more sales, but the number of influential brands has not increased.

A product like a spinning garment enterprise is not necessarily an unforgettable temperament. It is essential to reshape the soul of the brand, and the only product that I have.

After all, with Chanel five, Monroe's sexy words and Pitt's charming advertisement.

Every year, a large number of new brands are pouring into the market. In the growth stage, there are not many enterprises that have the patience and strength to slowly polish the brand personality.

In the competition of channel and sales, clothing has become so similar.

It is undeniable that basic and hot money mean the rent and expense of shops every month, but

But we can not remember anything from light commodities like water.

At this level, the customer's T-shirt is a successful brand case. Let's not talk about its poor performance in recent years. As for brand building, it is indeed remembered by many people.

The hundred years' brand is the longing desire of Chinese clothing. Nowadays, the strength of brand awareness and brand value is gradually recognized by the society. Some local clothing brands begin to take root in the market and become the pride of the industry.

However, on the way to the centenary brand, they are experiencing the different tests of the market year after month.

In the wave of overseas expansion, these enterprises can understand the vision of building an international reputation. But as the chairman of the white collar, Mr Miao hung Ping said, if there is no brand connotation, all internationalisation is blind.