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Three Misunderstandings Of Consumers Buying Outdoor Clothing

2012/11/5 11:44:00 56

Outdoor ClothingOutdoor SportswearOutdoor BrandClothing Culture

outdoors clothing For example, skiwear and jackets are also becoming popular among the crowd. However, because few people have little contact with outdoor sports, choosing a suitable outdoor garment becomes a science. Outdoor professionals believe that there are some mistaken ideas about buying outdoor clothing in the market.


  Myth 1: is it better to keep warm?


In terms of thermal performance, Ski suit It is better than outdoor cotton clothing, but in terms of weather conditions in Beijing, it is more than enough to buy a cotton suit that can engage in outdoor sports. If consumers are not skiing frequently, buying a ski suit is a bit wasteful. If you save money to buy other equipment, you will be more prepared when you are going out for outdoor activities.


  Myth two: the more expensive it is, the better?


Many consumers think the more expensive outdoor products will bring more help to themselves. This is caused by consumers' ignorance of the grading system of outdoor sports. Take OZARK as an example, it is divided into three product systems: "GEAR", "TREK" and "TRAVEL". Among them, the "GEAR" series is designed for professional mountaineering expedition activities in cold and harsh environments, and the price is the most expensive. The "TREK" series is designed for hiking activities in the general cold environment, while the "TRAVEL" series is designed for general outdoor activities such as hiking, camping, travel and city activities.


For ordinary consumers, the "TRAVEL" series of products can meet their needs, but in the course of consumption, many "GEAR" series of top-level products are popular among people. Like OZARK's latest 898 yuan professional outdoor gloves, it was originally used for professional explorers, and many gloves were bought by ordinary consumers.


  Misunderstanding three: outer wear It's leisure. Clothes & Accessories ?


According to the introduction, although many outdoor clothes are famous. Designer The design is very fashionable, and has a relatively dynamic tone and excellent thermal insulation properties. These factors make more and more people regard outdoor clothing as a daily dress. In fact, outdoor clothing can not be classified as casual wear, and the most prominent feature of outdoor clothing is its functionality.

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