Now in market With the competition entering the white hot stage, the enterprises based on various industries have demonstrated their own advantages and won the favor of consumers by their products and services, thus gaining a favorable market position. In addition to using flexible marketing strategies to stimulate purchase desire at the end of the Internet, it is also necessary to promote the Internet at the ripe stage of the Internet. It is just to display the good and cheap products in front of the target customers and create a unique shopping experience on the basis of meeting their needs. However, many enterprises use the Internet to carry out "propaganda", but the content is not to highlight the difference between their products and services, but to create slanders, slander and attack competitors, and the diaries of the water force become their tools, and fabricate various versions of the deceived cases to confuse consumers and investors in order to achieve the ultimate goal.

This kind of malicious competition is common in the market. This short-sighted and ignorant act can not only bring benefits to its own enterprises, but waste a lot of resources to do meaningless things. If naive thought that these false cases can defeat competitors, it will overestimate their strength. Why do they not well manage the brand of enterprises?

Recently, in shoes In the industry market, the Grace shoes brand, which is known as the NO.1 of women's shoes chain, has also been subjected to malicious competition from peers. It even used poor means to instigate Grace's customers who didn't make money in 2011 to come to the company to make trouble. In the rumor spread on the Internet, many "incidents" were full of loopholes and made people laugh. In order to protect the brand's reputation and image, Guangzhou Grace commerce and Development Co., Ltd. issued a "official statement on Grace's women's shoes joining the swindlers" with the help of China's shoe net platform, through a case investigation with relevant government departments in Guangzhou, and in accordance with the relevant laws and regulations of the state, as well as the Guangzhou municipal Ministry of industry, the Chinese chain association and other channels to fight against it in an all-round way.

The action of Grace's shoes brand has set a good example for fair competition in the industry. At the same time, it also makes the enterprise more committed to the support of consumers and franchisees. As a company specializing in the brand management of women's shoes for nearly twenty years, Grace relies on the resources of enterprises to create the brand of independent women's shoes, "Grace", which has made a deep impression on consumers in its noble and elegant style. Today, Grace's shoes brand stores and counters have spread all over the country's large and medium-sized cities. Apart from 128 Direct stores, there are more than 325 franchisees. They are expanding at an average of at least one store each day. Under the rapid development of enterprise brand, the performance of terminal franchisee is also rising steadily, becoming the best example of mutual benefit and win-win for women's shoes franchise industry.

In order to gain more share of the Grace shoes brand in the market, the headquarters also strongly supports every franchise dealer to win the opportunity with a strong support policy. It can not only enjoy the privilege of joining the company without any cost, decorate the full subsidy, 100% swap, and so on, but also get the business package, business training, development support, brand promotion and other services, so as to open up a shortcut to success for the entrepreneurs, and work together to make Grace the "favorite brand of fashion products".

Grace has always believed that truly responsible enterprises can act as a provider of quality products for the franchisee, and follow up good services and support, escort the franchisee's investment and relieve their worries at the beginning of their business, instead of attacking through bad and low means to achieve their own illegal purpose. Grace Women's Shoes Brand will uphold the principle of "customer first" and continue to provide more services to consumers and franchisees.