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"With the past few days, but the electricity supplier's promotional war can be earth shattering. In just 24 hours, the online shopping force swept 19 billion 100 million yuan, making people staggering.

The four "1" is a magic number. Businessmen are prepared to fight for it and enjoy it. It is also a magic number, and many other netizens are like being sorcery and collectively shopping carnival.

Not only amazing, but how can online shopping be so popular?

Electricity providers to promote collective Carnival shopping

During the singles day, suning.com,

Jingdong and many other electric providers launched a super low discount promotion war. The slogan "the lowest 50 percent off" and "9.9 yuan package postage" appeared on the front page of the major websites, which stimulated the active participation of many netizens.

Miss Wang is "online shopping control", she told reporters: "approaching the day of singles day zero, I began to enter countdown, watching the time a little bit closer, like the New Year bell is about to ring excited, waiting for the time to take a picture of the beloved baby immediately, afraid to be robbed later."

There are still a lot of people who have shown up and constantly browse their treasure in their online banking before the bachelor's day, preparing for the "double eleven" order.

Reporters learned that, in the "double eleven" business war, top down products include down garments, mobile phones, cigarettes and alcohol. These shelf-life is long, and necessities and electronic products are the preferred objects for many netizens.

Electricity supplier crazy era, "young" is capital

In November 11th, an ordinary day, but in a young man's "four Bachelor" words, the electricity supplier turned into a carnival holiday.

At present, there are a large number of singletons in China. They are all potential consumers of "double eleven". In addition, online shopping is mostly dominated by young people. Therefore, the major providers of e-commerce know that holding this "Festival" will catch these potential young consumers.

According to the data of a well-known website, 10 million of the users landed at Tmall and Taobao at the same time after the opening of the "double eleven". After more than 13 hours, sales exceeded 100 billion yuan; in just 24 hours, Tmall's sales reached 13 billion 200 million, Taobao reached 5 billion 900 million, and Alipay's total sales reached 19 billion 100 million yuan, up nearly 3 times compared with the same period last year.

According to industry analysis, there are two important factors to "win" the 19 billion 100 million outstanding achievements of the electricity supplier market during singles day.

On the one hand, it is an alternative consumption. For example, when entering winter, the down garments and sweaters in the shopping malls of spring city should be the peak season for consumption, but they happen to be hit by the electricity supplier Singles Day promotion, instead of going to the physical stores by the citizens online shopping. On the other hand, it is stimulating consumption. Some commodities are not necessities for life now, but the singles Festival promotion is more cost-effective.

Mainstream mode of online and offline collaborative operations

Review the development path of e-commerce, from the initial online shopping books to later ones.

Class,

To the current electronic products, household appliances and food, in the face of such a hot business market, according to industry analysis: "in the next three years, the physical bookstore will disappear 80%, five years within the shoe store and

It will disappear about 50%. With the development of this trend, house prices will also be reduced.

The advantage of the electricity supplier is inseparable from the diversification of goods. Compared with the physical stores, the products are complete and large enough to reach a refrigerator, and only a pair of earrings can be bought without you.

According to the current market trend, the combination of physical stores and virtual stores is the mainstream mode of online and offline collaborative operations, such as Suning Appliance, suning.com, WAL-MART's acquisition of shop No. 1.

There is also a recent online shopping website "Eurasian e purchase" of the Eurasian Group's leading enterprises in Changchun. The comprehensive interaction between the department stores and the online and offline online stores has not only promoted the new platform for Eurasian Group's commerce and development, but also opened up a new era for the modernization of Changchun's commerce and circulation.