"2012 will be the year of opportunity, the battle of confidence! We will take a series of effective measures to ensure a bumper harvest in 2012." Kim Chung, chief operating officer of Eral group, said in a speech at Eral's 2012 autumn winter new product conference. In 2012, Eral joined the famous TV programs such as "very well", "hundred big coffee show", "Fashion China" and so on, which enhanced Eral's brand awareness and reputation. At the same time, it also brought more opportunities to make Eral people full of confidence in the future.

First of all, in Jiangsu satellite TV, Meng Fei was named by the famous host, Guo Degang, the crosstalk comer. This is a new talk show on intelligence quiz. Once the two hosts were broadcasted, the humor and humor of the hosts won a lot of audience's favor. Naming this program, making use of the celebrity effects of the two famous celebrities, has greatly enhanced the popularity of Eral and enabled more people to know Eral.

The first domestic star show program launched by Hunan satellite TV -- "hundred big coffee show" is better suited to the brand positioning of Eral fashion down clothing brand. The famous hosts such as He Jiong and Sheenah gave a wonderful interpretation of the program, which enabled the program to achieve good reception results from the first broadcast. During the program, Jiro Wang, Wong Cho Lam, Hu Xia, Wowkie Zhang and many other famous stars were invited to participate in the show, making this program the top fashion music entertainment program in China. This has further enhanced the popularity and reputation of Eral brand.

Fashion China is a large Fashion TV column that Eral has been known for 4 consecutive years since 2009. This column is a fashion column launched by CCTV financial channel. It guides people to innovate and create new life with the international fashion vane. In order to enhance the professional quality and communication level of industry practitioners, we will promote the progress of the industry and show the concept of fashion design with unique originality. It is reported that 2012 CCTV "Fashion China". clothing Based on the special design and hairstyle design, more interesting links are added. In addition, Eral Fashion Festival will also be held this year. The title of "Fashion China" makes Eral stand at the forefront of fashion and guides the new trend of fashion industry.

As the first brand of fashion down jacket, Eral has been committed to bringing fashion into the public's life in recent years. We have grasped the public's desire for fashion, so we constantly push forward the new trend and integrate with the international market, making fashion success a necessary element for Chinese people in winter. This time, the title TV program is to let many consumers know Eral, understand Eral and love Eral. Therefore, we seize the opportunity of the winter sales season of the down jacket, and have sufficient confidence to get a bumper harvest in 2012.