The mass media, as a disseminator, is connected to certain sources of information, and through a large number of duplicated information, it is associated with the audience as the target audience.

The audience is the aggregate of individuals. These individuals belong to their respective social groups. Individuals and individuals, individuals and groups maintain a specific communication relationship.

According to Schram's mass communication mode, we can

Mass media in marketing can be divided into two parts: one is the organization of individual exhibitors, and the professional audience is the smaller organization communication and interpersonal communication.

There are certain limitations in the range of information radiation. The two is the form of social communication, such as radio and television media, print media, newspapers and magazines, outdoor media, outdoor advertising, pport advertising, and related websites.

Under normal circumstances, the media program operation of garment enterprises will select several media to make effective combinations and disseminated information to the most target consumers and potential consumers at the lowest cost.

The exhibition area of overseas exhibitors is also expanding with the development of China International Garment Fair. Exhibitors from Italy, France, Spain, Germany, Finland, Turkey, Japan, Korea and China, Hongkong, Macao, Taiwan and many other countries and regions have been exhibiting.

Italy continues to take part in CHIC in the form of national pavilion. In 05 years, 78 enterprises in Italy participated in the 3 Italy pavilion exhibition. The exhibition area increased sharply to 3000 square meters, an increase of 160% over last year.

The striking Italy flag has become a bright color in the concise form of exhibition. There is no need to mention it. "Making DEINITALY" is the best slogan of the world-famous Italy clothing quality.

A notable feature is dispersion.

In the fierce competition, no clothing enterprise can occupy a significant market share, nor can it have a huge impact on the development of the whole industry.

This situation is particularly evident in our country. According to the scale of garment enterprises in China, the proportion of large garment enterprises is only 0.1%, medium garment enterprises are 0.9%, and small garment enterprises are 99%.

Being too dispersed and not having economies of scale, this is also a realistic reason for the slow development of China's garment industry.

With the concept of garment industry chain clearer, the prospect of the overall development of garment industry is becoming clearer.

The apparel industry chain, which is made up of clothing raw material supply, clothing design and production and clothing sales, is closely related to each other. It has a close relationship, shortening the manufacturing process of garments from fiber to garments, speeding up the sales to the market, and meeting the demand of fashionable and fashionable market to the maximum.

The emergence and development of the form played a key role in improving the apparel industry chain and promoting the development of the garment industry.

From the position of the exhibition industry in the apparel industry chain, we can see the integration channel function of the exhibition industry.