Since the international financial crisis, domestic market demand has weakened, domestic market demand has slowed down, raw material costs have increased, and the appreciation of the renminbi has been unfavourable. Spin The operation of the industry showed a downward trend.

With the rapid increase of land, energy and labor costs and the constraints of ecological environment, the eastern coastal areas are weaving. clothing The accelerated pace of industrial gradient transfer to the Midwest has greatly optimized the industrial layout of the textile industry. But the labor-intensive industries dominated by small and medium-sized enterprises have their own shortcomings. Last year's Canton Fair, Vice Minister of Commerce Fu Ziying put forward the deep-seated malpractice of China's textile and garment industry: export is still dominated by OEM, independent brand and independent design are less than 10% of export volume; export price advantage is weakening, demographic dividend is disappearing, RMB appreciation pressure is increasing, international marketing channels are scarce, control ability of high value-added links is insufficient, and international competitiveness is lacking.

Today, OEM is no longer a long-term solution for export processing enterprises. The eighteen major reports of the Party pointed out that the strategic adjustment of the economic structure should be promoted. Giving full play to the creativity and flexibility of SMEs and promoting transformation and upgrading has become an inevitable requirement for textile enterprises to actively respond to complex environment and become bigger and stronger enterprises at the stage of transformation.

Because most small and medium-sized enterprises operate mainly with low quality running volume, they are still at the low end of the industrial chain, which is very important to the upstream development of the industrial chain. Through technological innovation and management innovation, we will change the extensive growth mode, increase the efficiency of enterprises, and increase the added value of products. On the one hand, carry out technological transformation of equipment, strengthen production process transformation and quality inspection, highlight cost control and efficiency improvement; on the other hand, introduce experienced R & D team to increase enterprise creativity and design ability. In particular, enterprises need to pay attention to the construction of brand and channel, accelerate the transformation from "production centered" to "marketing centered", and change from focusing solely on product quality to brand and image. By setting up corporate image and creating brand, we will enhance domestic awareness and market share. Using mature e-commerce platform is a positive attempt for enterprises to spread sales channels and reduce publicity costs.

Small and medium-sized textile enterprises alone have been unable to cope with fierce international competition and high cost challenges. In addition to doing a good job in internal strength, forming strategic alliances between regions and industries can help enterprises achieve complementary advantages, risk and cost sharing, and resource sharing, so as to digest production costs and expand business scope. Actively cooperate with textile enterprises in related fields, reduce intermediate links and achieve win-win cooperation. Seize the opportunity of industrial transfer and gradually form a complete set of textile and garment complete sets. industry Chain.