The marketing orientation of clothing exhibition is mainly reflected in the following aspects:

1. fashion clothing fashion trend oriented

Clothing is a typical example. Vogue Product is the style or behavior pattern adopted by most members in a certain period or group. Whether the new fashion style can be accepted by consumers and form a certain range of popularity depends on many factors. Among them, the spread of fashion concept is quite powerful for the guidance and guidance of popularity. From this perspective, the guiding role of the media in the fashion market is very important. Every fashion exhibition has a large number of garment brands and different styles. The lack of media coverage, forecast analysis, and key dissemination will lead to great difficulties in the trend of fashion trends.

China's fashion trend has been influenced by foreign countries for a long time. In the past four fashion costumes every year, Chinese apparel industry is in a position of appreciation, follow suit and copy. In the era of "media creating truth", the idea of wearing international brand is a symbol of status. This concept has not changed until today.

In fact, China's 100 year old clothing stores and traditional Chinese clothing and accessories have an attractive charm that can not be replaced. Only by the restriction of traditional cultural concepts and the suppression of external trends, they can not thrive and become the vane to lead the international trend. This situation is changing gradually. The Chinese clothing series exhibition, represented by China International Fashion Fair and China Fashion Week, will hold a series of activities such as brand exhibition, special conference, professional contest, fashion forum, special lecture, news reception, media meeting, promotion conference and exchange meeting. The objectives of all these activities are clear, that is, to guide the trend of clothing consumption and create consumption opportunities. Slowly China Consumer Even the eyes of the world are attracted to eastern China.

2. science and technology oriented

China apparel forum, the only forum hosted by China Fashion Association, is a festival for Chinese apparel entrepreneurs. Gathering the pioneer of Chinese garment industry every year, they always stand at the forefront of the clothing industry, penetrate the problems faced by the industry, discuss the micro problems at the strategic level, and explore strategies based on the micro level. Pay attention to the growth of enterprises, inspire the spirit of enterprises and enhance the brand of enterprises. To provide a high standard and high level platform for the future development and future planning of China's garment industry.

To understand the latest development trend of fabrics, the exhibition of textile and fashion trends has provided the best opportunity. In the activities of fashion week, the textile center and Fashion Association will be released in the form of exhibitions, showing the trend of fabric and clothing in the coming year from a professional perspective. The publication is based on the international information and the domestic and international market factors, and puts forward the prediction analysis of color, yarn and fabric, making it the most guiding research and forecasting result in the industry.

3. orientation of fashion life concept

From the historical perspective of fashion and clothing, the development of human social life is mainly reflected in clothing. Clothing and clothing reflect the mental state of the wearer intuitively and reflect different attitudes, ways, environment and quality of life. The influence of the cultural connotation of famous clothing brands on people's values and culture is usually more direct than that of other modes of communication.