The Republic of Korea

At present, there is a high price in the market. In the price of children's clothing sold in the major department stores in Korea, the circulation cost (Note: the expenses incurred in the circulation of commodities) exceed 50% of the selling price.

Korea consumer life research institute, 27, was commissioned by the Fair Trade Commission of Korea to target 62 children.

Brand survey results.

According to the survey, the average price of 34 children's clothing brands in Korea is about 71 thousand won (about 408 yuan).

Among them, department stores charge 36% of the selling price, including the entry fee, plus the department store salesperson's salary, which accounts for 51% of the selling price.

The price bubble phenomenon of imported children's wear brands is even more serious.

The average price of the 15 imported children's clothing brands surveyed was 131 thousand and 823 won (about 753 yuan), and the circulation cost accounted for 70% of the selling price.

Korean children's clothing industry insiders pointed out that recently, global SPA brands such as Uniqlo, Zara, H&M and so on have reduced the price of commodities. Through the price offensive, the Korean clothing market, including the Korean children's wear market, has been taking an increasing share.

These brands use price advantages to attract consumers, occupy major business circles such as the Ming Dong and the Jiangnan area, and enter the major department stores and shopping centers to expand the market.

Against this background, the Korean SPA brand and the major garment enterprises have also been forced to fight back and compete fiercely with overseas brands.

South Korea's economic recession caused people to worry about stagnant inflation and rising prices, while the domestic clothing market in Korea started a fierce price war, and clothing prices dropped and fell.

The first types of clothing that were put into price war were outdoor clothing, casual clothes and men's clothing.

In the Korean apparel market, the boundaries of other types of clothing such as outdoor clothing and casual wear are becoming more and more blurred.

In the first half of this year alone, more than 50 clothing brands planned to go public.

Although the major garment enterprises are engaged in price war, the development of Korean clothing market is still depressed.

The rising cost of crude oil in the world has led to an increase in the cost of fabrics, and the rising cost of sewing factories in China and other overseas countries are all factors affecting the development of the Korean clothing industry.

Although price wars among brands can attract consumers and drive consumption to a certain extent, they will bring heavy losses to enterprises in the long run.

It is understandable for a challenger to sacrifice a price cutting knife in an industry. Its success can break the original pattern and give the market new vitality. Its failure will not hurt the overall situation.

Still stable.

However, as an industry leader, the means of price reduction should be used cautiously, because your price reduction may affect the confusion of the whole industry, especially when the industry is not mature, and even cause the collapse of the industry market.