The name "Bei" is a flower, and the "pedicle" is the root or the branch.

A complete flower is inseparable from the two parts, so she often tells herself that she wants to be a complete person and make life fulfilling and complete.

When he graduated, he was 36 years old and worked as a factory director in a state-owned enterprise.

During his work, Xu Patty liked photography and went to Beijing photography school to learn professional photography. Her photographs were sent to Japan and Hongkong, Taiwan and other places to participate in the exhibition.

She likes to read magazines and learn to make simple trousers and overcoats.

Slowly, she fell in love with fashion design.

She has studied Chinese paintings for several years through her friends and customers. Now her paintings have been auctioned for thousands of yuan, and have been exhibited in Korea and Australia.

Perhaps because of these hobbies, she has achieved her current career.

In 1993,

Rise.

Besides working, he spent more than 4000 yuan to run a small studio, specializing in professional art clothing.

"To fashion, we need to take some risks, and we can take orders, design and re produce after making the business clothes. This is a relatively small risk for some entrepreneurs."

Xu Bedi's astute makes reporters admire, but she laughs that "smart" has gone too far. Her eyes have been ahead of the market for so many years that she has not had an order for 3 months in a difficult time, and has not made much money in 8 years of operation.

Of course, energy involvement is also an important reason.

Later, with the collapse of the state-run factory, she focused on the clothing companies, and the company's performance improved.

"First order is the integrity."

Xu Beidi said.

On one occasion, she picked up a number of uniform of Xiantao, and all the goods were rushed out, but found that there was a problem with the fabric. Finally, she changed the fabric to do it again.

"We have to change the deficit. When we find the quality problem, there will be no second business.

Xu Beidi management company, unlike other bosses sitting in the company's orders, the phone came, customers asked for, and then designed, finalized the plan, began production - the operation of this line, in her view, uniform, but it is difficult to highlight the characteristics.

She thinks that even when it comes to professional wear, she must highlight her style.

So, "every time I have an order, I will go to inspect it personally. If the company is still decorating, I will get their decoration plan. If I am in business, I will go to every corner to take pictures, and then according to their hue and decoration style, I will design their business attire."

Made by Xu Bei Di company

They have their own characteristics to achieve the coordinated effect of "mobile upholstery" and hardware decoration.

Times are changing and ideas must be renewed.

Xu Betty began to adapt to the market and purchase goods from Guangzhou, Shanghai and other places. For this reason, she inspected the "Lou Zhong Dian" of several important business circles such as Wu Guang and so on. She wanted to expand the scope of operation of the company, and some of the old customers who made professional clothes at Xu Di Ti, looked at her unique vision, and often came to her shop to buy clothes.