< p > recently, a piece of news about a href= "http://m.pmae.cn/news/index_x.asp" > Nike < /a > has been circulated in many media. Among them, the erroneous interpretation is worrying and unpleasant. < /p >
< p > News says, Nike's high-end basketball, "a target=" _blank "href=" //m.pmae.cn/ "shoes" /a ", sells at home more than 500 yuan higher than foreign countries. One of the selling points of this shoe is the double air cushion for heels and forefeet, but Chinese consumers buy products with only one air cushion. In October 24th, the Beijing industrial and commercial bureau issued a ticket of 4 million 870 thousand yuan to Nike company. When they reported the incident, the media all said: This is the first ticket issued by the Chinese business department for the enterprise's "double price standard", which indicates that China should say "no" to the double price standard. In November 29th, the media cited many Chinese and foreign brands of foreign brands, such as Starbucks, which sold at home for 75% higher prices than overseas. For example, the price of the same imported car in the Chinese market is two or three times higher than that in the United States, Japan and Europe. < /p >
< p > the price of many foreign brands in China is much higher than that of foreign countries. Consumers are of course indignant that this is a foreign brand discriminating against Chinese consumers, so they have applauded the tickets issued by the industry and Commerce Department. However, please let us calm down and return to common sense: is it not normal for the same commodity to sell at different prices? For example, the price of a product produced in Shanghai is higher than that in Shanghai, of course, because the price of Beijing contains transport costs; for example, it is also normal for an enterprise to sell some commodity at a certain place in order to open up the market. In fact, the price of most commodities in different places and even shops is different. There are double and multiple price standards. Are these businesses punished? < /p >
< p > further return to common sense: under the market economy, except for the commodities that are priced by the government and guided by the government, the pricing power of other commodities is in the hands of businessmen, and the market is determined accurately, and the government departments have no right to interfere with the market. Nike shoes and Starbucks coffee are competitive products, and do not constitute a market monopoly. No matter how the price is, the seller and the buyer are willing to be willing to be punished. < /p >
< p >, why did the Beijing industry and Commerce Bureau issue this ticket? The reason is very simple, because Nike cheated consumers. Nike lied in the propaganda that the shoes had double air cushions on their heels and forefeet. In fact, there was only one air cushion. This kind of cheating behavior violates China's relevant laws and regulations, and of course, it should be punished. That is to say, Nike is punished not because of the double price standard. In a word, if Nike explicitly told consumers in the propaganda that the shoe had only one air cushion, even if its price was higher than that of the two air cushion shoes abroad, the business sector could not be punished because it could not find the legal basis. < /p >
< p >, therefore, do not repeat the erroneous message that Nike is punished because of double standard of price. Let us not say erroneous that China should say "no" to double price standard. This is not in common sense. It is not in line with the law, misleading consumers, and it will smear China's industry and commerce departments. It seems that they do not act according to law, interfere with the pricing power of market players, and open random tickets. < /p >
< p > it is worth noting that the price of many foreign brands in China is much higher than that in foreign countries. Although it is not clear that they discriminate against Chinese consumers or adopt different marketing strategies, the most important reason is the difference between Chinese and foreign taxes. For example, the price of imported cars in China is very high, because the comprehensive tax rate of automobile imports to the shore is as high as 47.7% to 143.7%. Some cars have been imported to China, and their cost has more than doubled before dealers have yet to sell. Other import commodities are also basically the same. Business department survey shows that import and export watches, bags, < a target= "_blank" href= "http://m.pmae.cn/" > clothing, /a, wine and electronic products at home and abroad, the difference is very obvious. This double price standard is mainly caused by excessively high taxes. In recent years, people are flocking to overseas shopping. That's why. < /p >
"P", so do not pour grievances on foreign brands. Foreign brands double < a href= "http://m.pmae.cn/news/index_s.asp" > price < /a > standards, even if it is related to discrimination against Chinese consumers, is not very big. < /p >