< p > popular fashion ZARA, H&M, C&A and other "fast fashion" a target= "_blank" href= "//m.pmae.cn/" > clothing "/a" brand with various styles, fast supply, price positioning and popular advantages quickly seized the Chinese market.

Now, these fast fashion brand competition has been staged in Chongqing, Wuhan and other two or three tier cities.

< /p >

Recently, P ARCADIA group's M jeans style (MC) and the United States GAP and other fast fashion brands began to lay the second tier market in China.

It is understood that the first store in the southwestern region of MC formally settled in the Monument for Liberation store in Wangfujing in Chongqing in November 2nd, and the GAP flagship store was also opened in the north city of Chongqing on 22 days.

He Bin, marketing director of MC Greater China, said that this is MC's first store in Southwest China. It will open two more next year. In the next 3 years, Chongqing will have 5 stores, and even after 2014, it will consider expanding to Chongqing's district and County cities.

< /p >

< p > according to market statistics, as of October 31, 2012, C&A has 47 stores in mainland China, 110 H&M, 236 UNIQLO and 30 GAP.

Yang Deming, President of GAP Greater China, told the media before: "by January 2013, GAP will have 46 stores in China."

The rapid expansion of these fast fashion brands is also gradually eroding the market share of local a target= "_blank" href= "//m.pmae.cn/" > dress < /a >.

< /p >

< p > according to the "China a href=" http://sjfzxm.com/news/index_c.asp "fast fashion industry < /a > business model and investment risk analysis report" published by the foresight Industry Research Institute in 2011, the total sales volume of clothing in the whole country increased by 27.33% in 2011, while the sales volume of "fast fashion" brand increased by nearly 50%.

Compared with the rapid expansion of "fast fashion" brand, China's local clothing brands are suffering from serious decline in high inventory and profits this year.

According to the three quarter report this year, the domestic 22 A share listed clothing enterprises stock has exceeded 38 billion yuan.

The clothing orders for winter clothing in Chongqing faction declined by about 30%, and these local brands entered the local shopping mall in the 90s of last century.

Deng Yi, President of the Chongqing clothing and Apparel Association, said that the Chongqing style clothing was mainly wholesale, and the proportion in the retail market in Chongqing accounted for only about 10%.

< /p >

< p > according to statistics, ZARA has become one of the highest retailers in the retail sector of China in terms of sales per square metre (the average sales per square metre per year), with an average sale of 4179 euros per square meter, which is 4 times that of domestic apparel enterprises.

He Bin introduced that in the Chongqing area, the sales volume of the fast fashion brand stores is up to 3000 yuan per square meter on average, and the average sales per square meter of local brands is only about 800 yuan.

< /p >