< p > with the standardization economy produced in the era of big industry, the batch production of sweaters reduces the cost and improves efficiency, but also makes the sweater style tend to be identical.

When consumers are unable to purchase sweaters in their shopping malls, they will turn their attention to a sweater shop with strong design and processing ability and good reputation.

These custom stores can not only customize sweaters that are suitable for them, but also start with the selection of yarn. Customers can participate in color selection and style design and enjoy the special services of < a href= "//m.pmae.cn/news/index_s.asp > sweater customization" /a ".

Customization represents a new way of life, enriching people's clothing consumption.

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< p > sweater customization mode has 4 main types: franchised, shop front, factory style, brand volume customization and network volume customization.

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< p > < strong > 1 franchise < /strong > /p >

< p > joining mode is suitable for sweater custom enterprises that have formed brand effect and scale effect. These enterprises are usually made up of family workshop shops, familiar with the market, and can well judge the market of products.

After years of accumulation, enterprises have established mature design, production, management, sales and after-sale service chains.

The huge franchisee operation requires enterprises to develop products every quarter, and requires strict quality system, mature technology, first-class skilled staff, advanced equipment, advanced supply chain management and logistics distribution.

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< p > for prospective franchisees, they only need to complete the application form, take part in business training, grasp the measuring methods of sweaters, understand sweater making techniques, quality standards, maintenance skills and shop assistant standards.

Then the selection and decoration of the store site will start.

This franchise mode has low risk and low threshold. After a short period of professional training, the basic knowledge of sweater customization can be mastered.

Finally, the customer data is pmitted to the manufacturer, and the manufacturer is responsible for making sweaters and delivering them.

This customization mode is short and effective, and it can also effectively avoid inventory risk.

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< p > < strong > 2 before shop, factory type < /strong > < /p >

< p > with the trend of computerized flat knitting machine instead of hand-held flat knitting machine in sweater enterprises, it is common for manual flat knitting workers to enter the sweater custom industry and start their own businesses.

They usually use the "shop front shop" workshop mode, which is distributed in large residential areas of second and three line cities, with a relatively large number of fixed population areas.

This shop is generally small, small and limited.

The layout of "partition two styles" shows the front area as a display of style, yarn and sweater style pictures.

In the back area, 2-3 sets of necessary machinery and equipment for making sweaters, such as flat knitting machines (hand operated flat knitting machines), sewing machines and simple washing machines, are put in place.

Shopkeepers are able to cope with the basic requirements of customized customers by virtue of their rich experience in the years of < a href= "//m.pmae.cn/news/index_c.asp" > sweater enterprise < /a >.

According to the survey, shopkeepers generally have urgent needs in the latest fashion and color information of sweaters.

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< p > < strong > 3 brand's volume customization < /strong > /p >

< p > this mode is based on its own brand (generally high-end brand), with the help of "living hall", it provides consumers with volume customization service, and increasingly becomes a magic weapon for enterprises to brand and earn word of mouth.

For example, Zhejiang Ya Ying women's clothing brand has been pioneering and enterprising for many years, and has created its own place in the Chinese women's wear industry. It strives to provide a diversified series of products for urban women aged 28-45.

The brand provides customized services to stores, but the price of sweaters in such a custom mode is quite similar to that of physical stores, and the price advantage is not obvious.

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< p > < strong > 4 network volume customization < /strong > /p >

< p > online shopping as a new form of e-commerce has become increasingly popular among the public.

2011 a href= "//m.pmae.cn/news/index_h.asp" > Taobao shopping < /a > website data show that Taobao sweater custom shop more than 2000, of which Zhejiang sellers have more than 1000, accounting for about 50% of the total.

The network sweater customization provides a fast and convenient shopping for young people who can enjoy personalized service without leaving home. At the same time, it promotes the development of sweater customization industry in the network.

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