< p > American online retailer Amazon has launched its new "a href=" //m.pmae.cn/news/index_h.asp "high-end fashion /a" online store, such as ASOS and net-a-porter.

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< p > as part of Mega Monday, the busiest day of online shopping.

This store will be set up in amazon/premium. The website will feature products from all kinds of top fashion brands.

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< p > the fashion shop has signed contracts with brands like Pringle, Black Orchid and 7 For All Mankind.

Although Amazon has previously considered bidding for ASOS, it now appears that the company is replicating their huge success by selling technology and books, and relying on their high-end clothing stores.

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< p > Amazon UK store general manager, a href= "//m.pmae.cn/pioneer/" > Christopher North /a > referring to Amazon's new online fashion shop, said: "more and more customers are finding the benefits of online buying clothing, which we are expanding rapidly, including a series of brands and practical products that we dream of."

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< p > it is reported that the branch of Amazon fashion has been prepared for two years.

Although stores will only sell women's clothing at first, if the website is proved to be successful, it will soon increase the < a href= "//m.pmae.cn/news/index_f.asp" > men's wear > /a.

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< p > although many people doubt that Amazon can become the preferred destination for luxury goods, the company hopes that a wide range of customers can be stimulated to move to more advanced fields.

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So far, Amazon has become the consumer's favorite place to buy books, electronic products and beauty products. P

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< p > the company appointed Cathy Beaudoin to compete with websites such as Net-a-Porter and MyWardrobe. She once established Piperlime retail website for Gap.

Beaudoin said Amazon's fashion products will not include discount products, according to negotiations with brands such as she and Gucci, Prada and Burberry.

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The success of websites such as P, net-a-porter.com, mywardrobe.com and asos.com is due to their focus in the field of fashion, and their website is suitable for clothing shopping, with additional editorial content, making online shopping experience more interesting.

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< p > although the fashion store will log on from the existing Amazon website, the website developer reveals that the fashion store will have a more vivid sense of magazine experience than the existing website.

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< p > coincides with the previous Amazon high-end online fashion website on line with "Mega Monday". It is reported that Amazon sold more than three million of its products last year in "Mega Monday", with an average sales volume of 35 per second.

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