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Lining Will Provide 7 Special Shoes For Wang Zhizhi And Other CBA Players.

2012/12/8 16:46:00 36

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 Lining will provide some basketball players with special basketball shoes 
The sponsorship of CBA sponsors < a href= "//m.pmae.cn/news/index_x.asp > > Lining < /a > is not smooth sailing. Some CBA players, on the grounds of personal foot characteristics and so on, do not play basketball matches with Lining shoes, which has led to a severe fines imposed by the Basketball Association. Lining has made relevant preparations for this. It is reported that it will provide 7 special basketball shoes for the CBA players such as a href= "//m.pmae.cn/pioneer/" > Wang Zhizhi < /a > according to the characteristics of individual feet and the habit of wearing shoes. 
 in the first round, 12 players who did not play Lining shoes were fined 20 thousand yuan, and second rounds of fines turned to 50 thousand yuan. It is reported that from the third round, the fine will continue to rise, and the entire season will be 1 million 500 thousand yuan. If the players insist on wearing the shoes provided by their sponsors, they will have to pay 800 thousand yuan for the ransom fee. 
"P days ago," Lining Jie, senior manager of the sports resources product department, said in an interview with reporters: "after the sponsorship of Li Ning Co, the CBA League is already a brand new platform. All the regulations are not the same as in previous years. From the perspective of Li Ning Co, we must ensure the performance of Lining's brand with the best service on this platform. 
 Jane Jie said that the Li Ning Co has prepared 7 products for the CBA League since its preparation for the whole product in May. Of them, 3 are seasonal products, 4 of which are all mature shoes that have sponsored NBA stars and NBL League before. In July, the company conducted a large-scale product test, visited 17 teams, collected the players' body characteristics, foot data and so on. "At present, there are more than 200 domestic athletes, and some foreign aid communication processes with the CBA League, and we are all well matched. Although some players have been fined by the Basketball Association, the overall situation of shoes is good. Apart from a few fined players, we have not received any complaints from other players, including clubs. 
 after 12 players were punished in the first round, the Li Ning Co sent technicians to track the situation of these players trying on Lining shoes, and even customized the shoes according to the personal foot type. "Like Wang Zhizhi, Ding Jinghui and so on, our company's foot measuring experts have made measurements and tests for them in Yiwu, < a href=" //m.pmae.cn/news/index_p.asp "> Qingdao < /a >, and their customized shoes are ready to be completed in the production process."