< p > December 5, 2012, Interbrand, the world's largest brand consultancy company, held the "beyond the marketing success brand -2012 China brand value list conference" in Beijing. It announced the list of "2012 China brand top 50" enterprises, and PEAK, known as "the first brand of Chinese basketball equipment", has been ranked among the "best Chinese brand 50 value" list for 4 consecutive years by virtue of its brand strength in the sporting goods industry.

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< p > according to Interbrand analysis, < a href= "http://xm.sjfzxm.com/" > PEAK < /a > started with basketball equipment, always focused on the promotion of basketball, through a large number of basketball sponsorship and Star Marketing sponsorship, continue to reflect its "I can play" brand spirit.

PEAK's bright image in the market will be a major asset in its winter.

Liu Xiang, deputy director of PEAK public relations, said, "to achieve such a result is recognition of PEAK's brand building in recent years, and it is also an inspiration and encouragement for PEAK's brand building."

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< p > it is learnt that Interbrand was founded in 1984 to create brand value research in the industry. Its whole analysis system is recognized as a tool with special strategic management value.

The "2012 China brand value list" is the fifth time that Interbrand used its brand value assessment method in the Chinese market to quantify the brand value of Chinese excellent enterprises.

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< p > "internationalization and specialization of brands is the core of enterprises' efforts to maintain their strength, and is also the core driving force for the development of enterprises."

PEAK CEO Xu Zhihua expounded PEAK's belief.

In the course of development, PEAK has always built the international brand as the core starting point, concentrating on the marketing promotion of basketball, establishing partnership with famous basketball association, sports events and athletes all over the world. In promoting basketball, it has also established a clear brand concept in the minds of consumers.

As China's official market partner of NBA, PEAK has more than 20 contract players and 3 cooperative teams in the world's top professional basketball league. The close combination of basketball and PEAK has obvious differences compared with other domestic sports brands.

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Besides P, PEAK is also the official strategic partner of FIBA and WTA. Its products are constantly enriched, with a href= "//m.pmae.cn/news/index_x.asp" > basketball shoes < /a >. It has become an excellent international a href= "//m.pmae.cn/news /index_c.asp" sports goods supplier. PEAK has further developed its own brand in sports professional field.

PEAK CEO Xu Zhihua said, "after 20 years of brand travel, PEAK's dream of creating an international brand is within reach. PEAK will bring together more international resources, give full play to the market advantages brought by the brand, and strive to achieve the goal of international brands."

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