< p > this year, our city's < a href= "//m.pmae.cn/news/index_x.asp > > shoes and clothing enterprises < /a > by" quality stone lion "Dongfeng, set off the" two pioneering "upsurge.

Recently, reporters learned from the shoe and clothing industry that in the last two months of the 2012 lunar calendar, our textile, clothing and footwear industry is elaborately planning the next year's development ideas for better and faster development.

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< p > "to sail against the current and not to advance is to retreat. When the enterprise develops to a certain stage, we must innovate our thinking and seek breakthroughs."

On Friday, Cai General of casual shoes said that next year, enterprises should further strengthen industrial research on the basis of existing products, increase leisure shoes Market Research, and develop products that are marketable.

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In the face of increasingly fierce market competition, we must increase the technological research and development efforts of textile and clothing products, pay attention to the research and development of high-level functional clothing, and rely on the breakthroughs in brand building, channel innovation and marketing system to help upgrade the industry and strive to achieve good results in the last quarter of this year, so that we can lay a solid foundation for the development of the coming year, "P" said.

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< p > in fact, in the "China International Fashion Week" and the autumn "a href=" //m.pmae.cn/news/index_s.asp "Canton Fair < /a", which were not long ago, many "a href=" //m.pmae.cn/news/index_p.asp "Shishi" /a "backbone shoes and clothing enterprises show the brand image and enterprise strength by the exhibition. Many enterprises welcome many customers who come to the field visits and negotiate strategic cooperation, and orders are generally increasing. At the same time, most enterprises are sprinting the fourth quarter, some employees are working overtime to make orders, showing the peak season of production at the end of the year.

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< p > brand products are the core of future market competition, and also the best weapon for the terminal to win. In the downturn of economic situation, innovation is still the key.

Reporters learned that since the fourth quarter of this year, many well-known shoe and clothing enterprises in our city have intensified the innovation of new products, and strengthened the humanized design of clothing in the application field.

The industry believes that at the end of the fourth quarter of this year, the ultimate goal of every entrepreneur is thinking, and innovation is still the key.

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< p > on the other hand, how to break through successfully, starting from the product and image of the enterprise and upgrading the brand soft power is very necessary and necessary for enterprises.

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