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< p > > a href= "//m.pmae.cn/news/index_p.asp" > Denmark < /a > has always been adhering to the design philosophy of integrating aesthetics and functionalism, and has great reference value in the practice of "including design concepts, products and buildings to promote social progress and improve life".

Danish Fashion Association, under the leadership of Eva Kruse, is committed to developing new technologies to develop sustainable clothing industry.

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< p > clothing industry, as the third largest industry in the world, has a great impact on the global economy and environment. In fact, it has become the second largest polluters in the world.

"When we talk about fashion and brand, it's all very enjoyable, but we should also pay attention to this serious topic."

In Eva's view, when we use the earth's resources to produce, the chemicals produced will affect the whole ecological environment to a certain extent, including dyeing, washing, printing and fabric finishing. A lot of waste water containing toxic and harmful substances will be produced, which will pollute the environment in itself.

"But we hope to take responsibility and see changes to ensure that the industry can continue to grow."

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< p > many consumers choose "a href=" //m.pmae.cn/news/index_h.asp "fashion" /a "because fashion represents beauty and sexy. However, choosing sustainable fashion does not mean that we need to give up the beautiful colors and trends. Not only that, new technologies and materials will bring different thinking and inspiration to designers.

The application of sustainable new materials will make consumers more comfortable. "You can even imagine that all kinds of environmentally friendly materials can be worn on their bodies without pollution or stimulation."

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< p > in fact, we do not lack new technology to develop sustainable a href= "//m.pmae.cn/news/index_cj.asp" > clothing industry < /a >. Sustainability requires us to give up some polluting and hazardous chemicals, and use new technology to keep the fabric color for longer.

"Fashion and clothing are ultimately reflected in cloth, and cloth is the core value of the whole garment."

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< p > the market is always guided by money, and money is in the hands of all consumers, so consumers really play a decisive role.

If consumers fail to see continuity, the status quo will not change.

Just imagine, if the label of clothing in the future includes price and material, including its environmental impact index, let consumers clearly understand their consumption behavior, which will also be of great significance.

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