< p > December 18th, the brand China Industry Alliance released the list of the 2012 brand China Top 1000 in Beijing International Hotel, the brand China Industry Alliance released the list to the public for the second time. Tencent, HUAWEI and Alibaba respectively use brand value of 112 billion 611 million yuan, 103 billion 522 million yuan and 100 billion 835 million to occupy the top three position of the top companies. < /p >
< p > to inventory and record the annual performance of China's local brands in 2012, and conduct a systematic carding of the brand value of China. The brand China Industry Alliance selects more than 3000 well-known local brand samples, combined with the brand's three year's earning power and profitability, and comprehensively evaluate the performance of the brand in the industry in terms of leadership, market performance, international influence, consumer awareness and corporate culture, and carries out the data analysis and value evaluation of brand value. The list is finally released to the top 1000 brand names. < /p >
< p > compared with other institutions' research rankings, this list emphasizes brand value and brand correlation with the public. Therefore, the brand with high relevance and high market competitiveness is the highest in the list. Among them: Tencent (112 billion 611 million yuan), HUAWEI (103 billion 522 million yuan), Alibaba (100 billion 835 million yuan) brand value occupy the top three position of the top companies. Lenovo, China Mobile, Baidu, Haier, COFCO, Wahaha, ICBC, Sany, China Merchants Bank, Suning Appliance, Sina, GREE, Tongrentang, China Life Insurance, Geely, new hope, and competition are 4 to 20 of the list. < /p >
< p > from the distribution of the brand industry listed above, software and information technology, < a target= "_blank" href= "http://m.pmae.cn/" > clothing < /a > and food become the top brand "big household", ranking 1 to 3 of the industry rankings, accounting for 82, 75 and 74 seats respectively. < /p >
< p > looking at the list, three places in Beijing, Guangzhou and Shanghai are still famous brands converging areas, with 269, 169 and 114 brands entering the list of Top 1000 brands. The number of brands listed in three places exceeds half of the 1000 strong brands. Zhejiang and Shandong respectively have 73 or 54 brands on the list, ranking fourth, fifth in the list area. < /p >
< p > > the 2012 brand China Top 1000 is the research achievement list that objectively reflects the brand's status quo. The brand China industry alliance hopes to provide meaningful and valuable list of brand value to the society and make contributions to the development of China's brand cause through pragmatic and pragmatic research. < /p >