< p > > a href= "//m.pmae.cn/news/index_h.asp" > business casual > /a > men's clothing brand personality and product style are inextricably linked in brand's consumer positioning, emotional construction, and visual way and purpose.

This internal close connection is bound to confront the specific consumers' needs and avoid conflicts or deviations between them, resulting in unclear brand image.

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< p > their purpose is to unify the two effectively and get rid of the commercial whirlpool men's clothing is the whirlpool of homogenization competition in the market, enhance brand identification, meet the personalized needs of consumers, and keep the brand and brand products lasting vitality.

So the consistent design of business casual brand personality and product style is based on the general principle that brand personality should be based on brand product style, and brand personality design should be guided by brand personality.

This principle is easy to say, but it is difficult to really implement it.

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< p > design principle 1: brand personality should be based on business casual men's wear < a href= "//m.pmae.cn/news/index_cj.asp" > brand < /a > product style characteristics.

That is to say, brand personality should conform to the style characteristics of the product.

Brand product style is the carrier of brand style positioning and the implementation of brand personality modeling. It pforms the goals and ideals of business leisure brand personality from abstract to concrete.

Brand personality is a core concept for itself, and this core idea should be in line with the trend of social history. It is in line with the needs of specific consumer groups, and is also consistent with its own product development and design requirements. No matter what brand is built, it must rely on products to achieve in the final analysis. Therefore, brand personality should be based on product style characteristics.

Brand building is based on product style design. It requires that in the process of brand building, we must firmly follow the form and style of enterprise products, otherwise it will easily deviate from the original direction of brand positioning, resulting in confusion, thus reducing the intensity of brand personality and blurring the brand image.

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< p > design principle two: the style design of brand products should be guided by the brand personality of business casual men's clothing. The concrete manifestation is that the visual modeling of brand products should be guided by the visual modeling of the brand. The collocation of products should be guided by brand color, and the material of products should be guided by the carrier of brand expression.

In the design of brand products, not only the comfort and uniqueness of brand products, colors and materials, but also the style of products should meet the individual needs of consumers and conform to the brand personality characteristics.

< a href= "//m.pmae.cn/news/index_s.asp" > product style < /a > design should be guided by brand personality, not only in the design of a product, but also in all product lines and series of combinations under this brand door.

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