Hai Lan group's clothing chain new brand "Bai Yi Shun" store is officially open. The 1500 square meter super large brand men's wear factory chain stores opened in winter. Jiangyin clothing market Light up a fire. At the same time, in Songjiang, Shanghai, an area of 2400 square meters of "Bai Yi Shun Shun" chain stores also opened on the same day. This is another clothing chain brand launched by Hai Lan group after the success of "Hai Lan home" and "love rabbit".

Reporters saw in the "Bai Yi Shun" store in South Hongqiao Road, all kinds of clothing products are dazzling, big to suits, down garments, sweaters, jeans, T-Shirts, shirts, shoes, belts, scarves, neckties, socks and so on. Adult men's clothing from all over the world, from spring to summer, autumn and winter, all products are available. The price of products is very attractive: the suit suits are priced between 199 and 259 yuan, and winter jackets, such as cotton jackets, down coats and coats, are priced between 189 and 249 yuan. Other sweaters and trousers products are only about 100 yuan. The official told reporters that as a chain store brand, "Bai Yi Shun" abandoned. Men's wear brand The tradition of high quality and high price must have no intermediate links from factories directly to exclusive stores. Therefore, the price is substantial, which can maximize profits to consumers. At the same time, it overcomes the shortcomings of the traditional men's wear brand stores, such as small area, few products, large shop area, complete clothing categories, and many choices for consumers. It really brings consumers a large quantity of men's clothing with high quality and low price.

For many years, Hai Lan group has always been based on the main garment industry and implemented multi brand management strategy. It has achieved fruitful results from the introduction of international high-end brands to self created mass retail brands and subdivision of consumer markets at different levels. In recent years, the group has actively explored the path of transformation and development, no longer expanding production scale and increasing output, but firmly grasped the two ends of the industrial chain -- Product Design and retail system, taking two ends as the center, making standards in the middle, integrating various resources, forming an industrial chain alliance, and transferring to dumbbell economy. Last year, under the harsh economic environment at home and abroad, enterprises expected to grow by about 30%. According to the introduction, before the Spring Festival, "Bai Yi Shun Shun" Suzhou. Xi'an chain store It will also be officially opened. It is expected that 20 stores will be sold nationwide this year, and 1 billion yuan will be sold by 2015.