In February 25, 2008, the first city in Xianghe, Hebei, ushered in over 3000 guests.

These friends from all over the country are the outstanding representatives of XTEP intensive terminal sales network, and now they are gathered here to participate in the 2008 XTEP marketing conference.

XTEP group is so great that it will undoubtedly remind people of the upcoming Olympic Games.

As one of the important contents of this marketing conference, XTEP Group signed a cooperation agreement with the ambassador of Belarus to China and officially became the exclusive sponsor of the Belarus Olympic team's award equipment.

Prior to that, the XTEP group has already named the Olympic train between Beijing and Shanghai.

For the significance of participating in the Olympic Games, XTEP President Ding Shuibo believes that the Olympic Games are held in China, and Chinese enterprises have the responsibility to contribute their strength.

If 10 years ago, Chinese sports enterprises were unable to compete directly with foreign brands, now we believe that China's brand has grown. XTEP chose to name the Olympic train and sponsor the Belarus delegation for this goal.

In recent years, XTEP group has invested a lot in entertainment marketing and sports marketing.

They sponsor the WCBA, NBL and CX extreme sports elite competitions and become partners of the China Amateur Basketball open and the Sixth City Games. They sponsor the Tenth National Games.

All these activities have greatly promoted the upgrading of XTEP's brand image.

Recently, XTEP group has signed a contract with CCTV to become the biggest advertiser of domestic sporting goods enterprises during the Beijing Olympic Games finals.