< p > > when a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Ross Marie Bravo < /a > straightened up from the sofa on her 30 floor studio in downtown New York, she could not help contented, "great!" she has just finished reading the English woman writer Jan Austin's novel "Persuasion". Now, she seems to be conducting an unprecedented persuasion project at Burberry company.

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Less than seven years ago, Bravo was appointed CEO of Burberry < a href= "//m.pmae.cn/news/index_c.asp" > Fashion Design /a > Company. She knew clearly that the old factory with 148 years of history and famous for its classical lattice design has faltered. Burberry's largest brand asset is its classic British style. It was once an important weapon that Burberry can stand out from many classic brands. "In expanding the market to keep pace with the times, we must not lose the essence of the brand."

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< p > after Bravo's reform, the annual sales of Burberry jumped from the $470 million in the trough to the current US $1 billion. Before it was called "the old man's grid windbreaker", it became the first luxury item for fashion people.

"In fact, I can not tell the situation at that time," said Bravo, 53, "but there must be a lot of wonderful things under the debris. This is what we want to inherit, and also the essence that people are most interested in."

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< p > soon Bravo developed the new lattice bikini, and invited the British model Kate Moss and Stella Turner to shoot a series of advertisements.

In a poster that still remains classic today, Kate Moss wore a lattice wedding dress and held a "British lattice wedding" with the groom wearing a lattice tuxedo. All the guests at the wedding wore costumes with < a href= "//m.pmae.cn/news/index_f.asp" Burberry "/a" lattices, and all the appliances on the wedding were decorated with Burberry lattices.

These posters are well received everywhere. It not only made Burberry a popular fashion brand again, but also made the brand popular among consumers of all ages.

The product of early Burberry is actually a raincoat specially designed for British servicemen. Now, under Bravo's leadership, it represents the middle class's lifestyle and style.

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In the new century, Burberry has become a symbol of the quality of life with its immortal fashion. < p >

In 2000 and 2001, Burberry won the two classic design awards of the British Fashion Council.

In twenty-first Century, Burberry accelerated its global expansion.

In September 2000, its flagship store opened in New Bond Street, London.

In October 2001, Burberry opened its flagship store in Losangeles to mount Beverly, a star studded Hollywood.

Since then, Burberry has built more exclusive stores in some important cities such as Germany, Spain, Italy, Russia and Japan.

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< p > before actually entering Burberry, Bravo has been working for the famous retailer Sykes company, where she showed amazing market judgement and foresight, boldly introduced a series of high-end brands such as Gucci and Prada to become the leader of high-end products, and she seemed to have a unique opinion in the cosmetics industry. After listening to Bravo's proposal, Carol Phillips, President of Clinique, successfully developed a href= "//m.pmae.cn/news/index_h.asp" pink lipstick /a and achieved great success.

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"P", when it comes to women's business, Bravo says the phenomenon is more common in the beauty industry.

"Like Jas Landia, Helena Rubinstein and Elizabeth Aden, they have successfully created their own businesses."

Then she added, "Clinique is almost entirely a female employee."

At present, under the leadership of Bravo, at least 12 women elites play an important role in Burberry. Of course, people are interested in Bravo himself. In 2002, she came to the top of the highest paid female executive in Britain with an annual income of 9 million 200 thousand pounds.

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< p > Bravo is wearing Burberry's bright red Chinese coat with chocolate totem pattern. "I like red and brown collocation. Does it look great?" obviously this is a woman with a strong mind. Maybe this is the secret of her success.

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