In October 2002, AOKANG group boldly innovates and unveiled the first high-end brand of women's shoes in Wenzhou, the beautiful woman. Michele Lee, the famous film star of Hongkong, serves as the spokesperson of the brand. The beautiful ladies' consumer group is concentrated on the urban white-collar women aged 20 to 40. It is a leading, international and high-end fashion brand, and is an affable and intelligent urban women's brand.

Michele Lee and Wenzhou women's shoes shook hands happily for the first time, the first line of female stars frequently glare at Wenzhou footwear enterprises, Wenzhou women's shoes brand launched a wave of endorsement, hired star lineup, grade, no less than international well-known brands.

Cecilia Cheung, Chen Hao and Li Bingbing, some of the most influential female stars in China, began to carve up the brand of Wenzhou women's shoes, and became spokesmen of Wenzhou women's shoes brands such as Zhuo Si Ni, tha ya, kraft and so on.

It is understood that Wenzhou shoe companies asked these female celebrities to speak fees in 2S, ranging from nearly one million yuan to 8 million yuan.

Beauty stars make Wenzhou women's shoes "strong".

In 2006, the state authoritative department awarded Wenzhou "China Shoes Capital women shoes base".

People in charge of the Wenzhou shoe leather association jokes: now there are many female stars who are in touch with Wenzhou shoe owners through related channels and express their intention of endorsement.

60% of the leather shoes of domestic white-collar women are produced by Wenzhou enterprises.

A female star is competing to be the spokeswoman for women's shoes.