< p > < strong > Spring Festival evening > a target= "_blank" href= "http://m.pmae.cn/" > dress < /a > side selling while selling /strong > /p >

< p > > the reporter put the "2013 Spring Festival Gala" into Taobao search engine. There are 163 treasures.

Among them are Louis Liu's teaching methods of performing magic, children's performing stage costumes, Qing Dong's three pieces, < a > dress > /a >, Sun Li's blue dress, Qu Wan Ting's sequins, etc.

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< p > "every year's Spring Festival evening show costumes will cause a buying boom after the festival. We can say that the Spring Festival Gala just started broadcasting, so we began to stare at the costumes of the actors.

Just after the Spring Festival Gala, we began to make clothes. "

A shop owner in Hangzhou who specializes in making formal dresses said that they had made 200 identical dresses in the past two days and hung up on the Internet to wait for them. Of course, netizens could also customize them according to their shape.

"Our speed is not so fast, we have not done so much, but we should not be outdone. We should start with the pre-sale system and sell it on the same side."

A seller in Shenzhen is selling Sun Li's spring evening dress with a water blue dress.

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< p > < strong > above, add "Spring Festival Evening" label < /strong > /p >

< p > because of the high degree of concern, many online stores began to play the role of "Spring Festival Gala".

Take the 163 "Spring Festival Gala" in 2013, which sells better "2013 spring evening music, Wan ting and the same dress" as an example. Although it has 494 monthly sales volume, the sales record has been sold as early as the February 9th Spring Festival Gala.

Similarly, the 2013 Spring Festival evening Louis Liu magic original teaching method also had sales records as early as January 17, 2013.

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< p > "everyone knows that Spring Festival Gala can become a hot spot. So long as the products of your own family can be tied up with the Spring Festival Gala, you should add" Spring Festival Gala "label.

A shopkeeper in Guilin, Guangxi, said that when they changed the labels, they changed two items. First, the key words were added to the original commodity names.

For example, the original commodity is called "color sequins". When the Spring Festival Gala is discovered, it is similar to that of the star, plus the "2013 Spring Festival evening music".

The two is to change photos and add Spring Festival Gala pictures to the original introduction.

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< p > < strong > enthusiasm is high, but gradually rational < /strong > /p >

< p > according to Taobao, the search index of Spring Festival Gala commodities has increased by 2068.3% over the past seven days, up 269.5% compared with the same period last year.

However, it is very strange that sales volume declined compared with the same period last year.

In the survey, reporters found that the Spring Festival Gala derivatives were not popular in previous years.

Taking clothing as an example, only one shop sold more than 50 pieces in the week after the end of the Spring Festival Gala, and 5-6 other shops.

Other dresses marked Sun Li, < a > Qing Dong < /a > the same dress are sold below 10 pieces, some even 0.

In the past year, the sales of Spring Festival Gala were very good, for example, in 2012, Niu Li sold 28 sweaters in the same paragraph.

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< p > industry insiders say that the main reason is that netizens are gradually rational when pursuing the fashion of Spring Festival Gala. Most of them will start from the angle of whether they are suitable for themselves or whether they are practical.

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