In recent years, China's economy has developed rapidly, and people's living standards have been improving. However, the crisis of inflation has caused people to lose enthusiasm for the consumer market. Under the background of rising market prices, clothing The upward trend of the industry is most obvious.

The continuous rising of clothing prices not only brings great trouble to consumers, but also worries the sellers. A few days ago, I learned that the market needs about three hundred or four hundred yuan to buy an ordinary windbreaker, and wants to buy one. designer clothes It needs at least 1000 yuan or more. Such expensive clothing is really unbearable for the working-class consumers. At the same time, from the seller's point of view, the promotion of clothing prices has seriously affected the sales of stores. Who has driven the continuous rise of clothing prices? Through many understanding, there are roughly the following factors.

　　 The increase in factory costs is the source of the rise in clothing prices.

According to garment manufacturers, today Clothing materials In order to ensure the quality of clothing brand, the input cost of raw material purchase must be increased. In addition, in the process of garment production, the cost of each link has increased, especially the increase of design cost and labor cost has become another major factor leading to the high price of garment factory. Although prices are generally rising in China, the excessive increase in the price of clothing market has brought great pressure to dealers, making it difficult for consumers to accept.

　　 Sales channels are cumbersome and complex, resulting in excessive price of clothing terminals.

A garment from the production to the consumer has to go through many intermediate links, such as manufacturers, wholesalers, retailers and so on. Each process must generate profits, which will eventually be paid by the end consumers. In the process of sales channels, the invisible increase in price makes the price of clothing market go up further, and the price of clothing which has already exceeded people's scope is worse. Therefore, it is imminent to simplify and perfect the clothing sales channels. To narrow the distance between terminal consumers and manufacturers is a major problem to be solved in clothing sales.

　 Hypostatic store operation pressure is big, drive brand clothing price to continue to rise.

Compared with the online shop, the entity store also needs to undertake the rental and management of the store. Some entity store manager frankly said, now the store rental fee continues to rise, all aspects of the cost is also rising, sales pressure is particularly big. Coupled with fierce competition in the clothing industry, especially by online shops, shops are not always able to make ends meet.