This spring, H&M again launched a new ---2013 of sustainable development, Consciousat H&M. H&M, a fashion pioneer, respects sustainable development. Latest fashion It's the enduring trend. This series uses more sustainable fabrics, recycled fabrics and Tencel / Le cel fiber materials. Designer Reviewing the fashion trend in 70s with the retro printing and smart tailoring design, the fashion style of the year 2013 is introduced.

In March 4, 2013, H&M invited people from Beijing fashion and communication circles to take a look at the "environmental conscious action" series of clothing in spring and summer. In this preview, we have also exhibited the classic H&M sustainable development series, including the Garden series (2009 spring and 2010 spring), the Waste series (2011 spring), the Winter Romantic series (Fall 2011) and the Conscious Exclusive series with strong Hollywood Charm (2013 spring). These amazing fashions and designs represent the frontiers of H&M sustainability. The series aims to bring H&M's fashion development and innovation to a more sustainable fashion future.

"I like this series of pure charm and modeling style very much, and it is made of sustainable fabrics. As a member of H&M, we think it is natural to attach importance to sustainability and make it the focus of work. " H&M design director Ann-Sofie Johansson said.

In 2013, H&M's "environmental conscious action" series again launched the Conscious Exclusive series, which includes a number of more sustainable fabrics made of Party costumes. With the nostalgia of the Hollywood as inspiration, the fashion and sustainability are perfectly integrated, providing more choices for customers who are following the fashion trend.

Along with the 2013 "environmental conscious action" series, there is also H&M's old clothes recycling plan. H&M is the first fashion company to launch a global garment recycling program. Through such a global plan, H&M customers can save their natural resources by reducing textile waste, and contribute to protecting the environment.

H&M accepts any type, any brand and any fineness. clothes 。 H&M will be able to hand over old clothes to stores in 48 countries and regions around the world. In China, we will conduct a 3-6 month trial operation in Shanghai Huaihailu Road store and Zhengda Plaza from 2013 in March 5th. In return, every customer can get a 15% off discount coupon for each bag of clothing (please consult the H&M store for details), and then will cover all the stores in the country.