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Exclusive Interview With Chen Yongbin: Leading Show Clothing Affects The Hearts Of Zhengzhou People.

2013/3/22 17:15:00 28

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International Clothing And Accessories Fair International Fashion Week Garment Industry

as the leading enterprise of Zhengzhou clothing, every move of Zhengzhou leading Clothing Co., Ltd. affects the hearts of Zhengzhou costumes. 
From P to 2005, "M·SUYA" a href= "http://m.pmae.cn/news/index_p.asp" > women's trousers < /a > has been participating in China's "a href=" //m.pmae.cn/news/index_f.asp "international clothing and Accessories Fair" /a "CHIC" for 9 consecutive years. 
At the beginning of 2010 P, M·SUYA gained the "China famous trademark" with its strong market share and became the first textile and garment enterprise to win the honor in Henan. 
In the same year, Chen Yongbin, leader of the leading show, said in an interview that a brand with precise positioning is easier to occupy the "first" or "second" position on the consumer psychological shelves, which is the key to winning the business. P As a result, the lead singer and the father of global strategic positioning, Trout (China), finally established the new positioning of "women's pants experts and leaders". 
 2011, the leading show, under the guidance of "women's pants experts and leaders", made a radical upgrading of sales terminals and network channels, and promoted the quality of brand operation by enhancing the entry threshold of dealers and strengthening the upgrading ability of the network. At the same time, M·SUYA continues to build the best and most efficient terminal sales service team and perfect shop through the domestic terminal real management experts and Shanghai JBD visual planning and display experts. 
 a series of movements, the leading women's pants Empire quietly formed. 
 it is understood that before the Spring Festival of 2012, the "leading" women's trousers with the high-end brand line appeared on the market. It is mainly imported fabrics, and the design is more in line with the international trend. Gao Rui, manager of Planning Department of Zhengzhou fashion show limited, told reporters that "the consumer group of the" leading show "brand is a mature woman aged 35-45, 50% of products are women's trousers, 25% is a jacket, and the other 25% are accessories. 
"P," she also said, "the" show "brand as a company's lightweight serialization model, and strive to provide consumers with one-stop shopping experience. The "M·SUYA" brand, which engrips the growth ring of Zhengzhou trousers industry, will not be replaced or vanished. It will continue to grow and become an important force in the Empire of women's pants. 
 in fact, since the beginning of 2011, on the basis of M·SUYA's original channel terminal, the company has integrated many brands such as leading, M·SUYA, Emile, MC and other brands owned by the company. It combines channel brand, enterprise brand and product brand "three into one". All of them appear in the name of "leading show", which not only makes the brand more concise and easy to spread, but also makes the brand assets accumulated by the leading brands in different fields produce strong "positive superposition effect". 
 by 2012, Chen Yongbin, the leader of the leading show, put forward the policy of "precise positioning, strong products, expanding channels and strong terminals".