< p > Russia's accession to the WTO has brought about a positive effect on the export of Quanzhou's enterprises.

From 1 to February this year, the Quanzhou inspection and Quarantine Bureau issued a total of 46 million 760 thousand US dollars for inspection and quarantine export to Russia, up 1.25 times compared with the same period last year.

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< p > < strong > enterprises increase their layout strength < /strong > /p >

< p > as early as February, the bird outdoor supplies company increased personnel to the Russian market.

"In March, umbrellas were put on shelves, and the additional personnel were mainly for convenience of ordering and selling.

This year, we will further intensify our efforts in manpower, office and so on.

After several years of exploration, Wang Qinghong, the chairman of the company, is preparing to launch a rally in Russia this year. After joining the WTO, the tariff reduction in the Russian market and the gradual standardization of trade will bring positive news to the export of the company.

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< p > Wang Qinghong and Chen Cangsong, vice president of Hongyuan Group.

"In 2011, exports were only around us $1 million, and the growth rate accelerated significantly in the second half of 2012. Last year, exports amounted to US $about 3000000.

Although the total volume is small, the increase is more than 2 times.

Apart from the buyers from Russia who have been stationed in Quanzhou, we have also increased their inspection of the local market. In the past few months, we have found that the demand for fabrics and accessories is bigger than that of garments, and are also looking for more opportunities for cooperation.

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< p > because Russia's manufacturing of light industry is relatively weak, Quanzhou and Russia have strong complementarity in economic and trade cooperation. After Russia's accession to the WTO, the average tariff level dropped from 9.5% to 7.4% in 2013, providing new opportunities for Quanzhou enterprises to vigorously develop the light industry products market.

This year, from 1 to February, < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > category, < a target= "_blank" href= "//m.pmae.cn/" > clothing < 1.81 > exported respectively 25 million 540 thousand US dollars and 16 million 790 thousand US dollars, up 1.33 times and 1.81 times respectively, showing a large increase.

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< p > < strong > broadening the market in the Russian registered brand > /strong > /p >

< p > "for the light industry, the Russian market is in the stage of brand formation."

As the Secretary General of the Fujian a target= "_blank" href= "//m.pmae.cn/" > textile < /a > garment export base, Chen noted that enterprises can continuously increase the added value of products by means of registering their trademarks in Russia and increasing investment in Russian products, which not only can greatly enhance brand awareness, but also reduce trade friction.

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< p > for this, rich birds (franchised stores) have already tasted the sweetness.

Wu, the head of the foreign trade department of the company, introduced a total of $25 million 840 thousand in leather shoes exported to Russia in 2012. The increase in the first two months is also more obvious. Brand strategy is the key to its rapid opening up of the market.

"On the one hand, we have in-depth cooperation with the Russian Brand Company, positioning the market in the high-end market.

On the other hand, it has increased the promotion of its own brand, which accounts for about 1/3 of Russia's exports.

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< p > Quanzhou has great competitive advantages as a brand capital.

Brands including Anta (store), global, XTEP, PEAK and other brands have begun to appear in large shopping malls in Russia more and more.

According to incomplete statistics, nearly 200 enterprises in Quanzhou have set up offices in Russia, and nearly 500 enterprises have dealings with Russia.

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< p > < strong > customs clearance process still needs to be standardized < /strong > < /p >.

< p > "it is worth noting that although Russia has entered the WTO, the process of standardization of customs clearance needs a process. Enterprises should adhere to the formal channel clearance and accumulate the integrity of relevant institutions in Russia. Besides, they can widen their market share by participating in Russian exhibitions and registered brands in Russia."

According to the industry, relevant departments in our city have also continuously strengthened the sense of quality and integrity of the Russian enterprises to help enterprises improve their self-examination and self-control capabilities, improve product quality, and strictly control the inspection of Russian products, so as to eliminate the adverse effects of the "grey customs clearance" of Chinese commodities before Russia's accession to the WTO.

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