< p > under the circumstances of the overall downturn in international markets such as Europe and the United States, Quanzhou enterprises accelerated the pace of "going out" and took the initiative to go abroad to participate in the exhibition to expand the international market.

Recently, the reporter learned from the Quanzhou foreign trade and Economic Cooperation Bureau. In the winter international sporting goods and Sports Fashion Trade Fair held in Munich, Germany, 30 companies including PEAK group, Hongxing Erke, 31st degree, XTEP and Hong Rui Xing participated in the exhibition. The number of exhibitors and booth area all reached the highest level.

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< p > < strong > the simultaneous increase of customer and order quantity < /strong > < /p >

< p > the exhibitors of this exhibition are mainly sporting goods and outdoor products brand enterprises. The Quanzhou exhibition group is specially designed and specially designed for more than one standard booth or empty space booth in the exhibition and conference industry. The area is 345 square meters. The PEAK group, Hongxing Erke, 31st degree, XTEP, Hong Ruixing, sun Hai and other enterprises all take special exhibition, and the overall image of Quanzhou brand is more prominent.

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< p > according to preliminary statistics, the city's exhibitors reached a total turnover of about 60000000 US dollars, with a turnover of US $about 6000000, especially for a group of old exhibitors, such as PEAK group and sun Hai.

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< p > Germany Munich international sporting goods and sports fashion trade fair, as the largest sporting goods exhibition in the world with the largest coverage and the largest influence, has always been the "vane" and "barometer" of the development of international sporting goods market.

Statistics from the Organizing Committee showed that the net exhibition area and the number of professional purchasers increased by 12% and 13% respectively, and the total turnover increased by 18%.

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< p > the relevant person in charge of the Municipal Bureau of foreign trade and economic cooperation said that the data of the exhibition reflected signs of obvious improvement in the market demand of international sporting goods, and also indicated that the export of sports goods in our city is expected to maintain steady and rapid growth at present and in the coming period.

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< p > < strong > deep excavation of free trade area market potential < /strong > < /p >

< p > it is understood that in 2012, to help enterprises expand the international market and accelerate the pace of "going out", in 2012, a total of 472 enterprises were organized to participate in 29 overseas key exhibitions and sales activities in Eastern Europe, South America, the Middle East, ASEAN and Germany, Russia, Brazil and India.

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< p > this year, besides organizing the enterprises to participate in the key exhibitions such as Canton Fair, China Fair, ASEAN Expo and Asia Europe Expo, our city plans to organize enterprises to participate in 35 overseas exhibitions and exhibitions that are mainly supported, so as to help enterprises to explore the international market, and promote enterprises to stock up with < a target= "_blank" href= "//m.pmae.cn/".

The 35 overseas exhibitions will focus on developing emerging economies in Russia, South Asia, the Middle East, Africa, Latin America and other emerging economies, expanding the market potential of the ASEAN and other free trade zones, and consolidating and expanding the development of the markets of Europe and the United States and other developed economies.

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< p > in the depth of market development, our city still highlights the series activities of "Quanzhou brand overseas travel". In addition to the regional brand activities in Hongkong, South America and other countries, we add new Russian and ASEAN brand activities to expand the visibility and influence of "Quanzhou goods". At the same time, we encourage our enterprises to join together to set up marketing networks and wholesale markets abroad to achieve investment and trade interaction.

In addition, relevant departments will encourage enterprises to vigorously develop foreign trade e-commerce, and develop the international market with the help of e-commerce platform.

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