< p > from China's < a href= "//m.pmae.cn/news/index_c.asp > > Leather > /a > Association, Sichuan leather and shoemaking industry showed negative growth for the first time in the first half of this year. Among thousands of foreign shoe enterprises in Sichuan, the enterprises that sell independent brands do not exceed 10%.

The average export price of each pair of shoes in Sichuan is US $5, but the average price of high-end brand shoes of AI Man International Limited has reached an astonishing 400 euro in European market.

< /p > < p > < /p > < p > it is understood that due to the downturn in the environment, AI min International Limited is also facing difficulties.

In order to consolidate customers in the international market, the company will cooperate with R & D and sales departments to set unit price when designing products, and improve production efficiency through manufacturing technology to reduce product cost.

< /p > > P style= "text-align: center"; "img src=" /uploadimages/201303/26/201303262045491502703470.jpg "align=" center "border=" 0 "center" / "> < < > > the display cabinet of AI min company displays two pairs of classical lingering charm:" shoes "," Peony "," Tongxin knot "and so on, all become design inspiration for shoes. Embroidery, frill, knots of Chinese knots and other design elements are applied to shoes, with" Chinese style "and fashion sense.

< /p > < p > it is reported that AI min company will invest 70% of the annual "a" href= "//m.pmae.cn/news/index_cj.asp" > profit < /a > into R & D, and it seems that shoe enterprises only pay attention to R & D to be based on the international market.

< /p > < p > "now the external demand is sluggish, many people say that export business is hard to do, but actually the number of people wearing shoes has not decreased. The footwear industry is still a sunrise industry, and in the future China will become a big consumer of world shoe brands."

Liu Qiongying, chairman of AI min international company, said she still had confidence in China's footwear industry.

Recently, China International Leather Fair, China International Footwear Exhibition and China International bags, fur clothing and costumes show /p P.

It is reported that one of the biggest highlights of the international leather exhibition is the "D-together" area, which has become the most popular part of the exhibition every year.

< /p > < p > the annual international footwear design competition of the region is gathered every year. The award-winning works and renderings of the "leather logo Cup" footwear and leather design competition in China are selected. The latest fashions of all kinds of shoes are displayed with the famous leather products in China. The purpose is to enhance the fashion of China International Footwear Exhibition, enrich the exhibition contents of the exhibition hall, and lead the fashion trend.

< /p > < p > in addition to attracting business managers, designers, domestic and foreign purchasers and ordinary consumers to come to the exhibition, teachers from many colleges and universities in the Yangtze River Delta also organize students to visit the group, observing the design concept and understanding the trend of footwear industry.

< /p > < p > "poverty changes, change rules, general rule is long".

In the adjustment period of the world economy, the low speed growth is an automatic protection for the leather industry's foreign trade.

China Leather Association official said that China International Leather Exhibition has positive positive energy to lead the development of the industry, show the achievements and potential of pformation and upgrading, realize the cooperation and win win between buyers and exhibitors through exhibitors' domestic sales, and further guide enterprises to grasp the direction of market development, and correctly plan investment and production, so as to form a more balanced, more efficient and dynamic development pattern.

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